Prepared By : Nithinlal.M PGDM ’13-‘15 Reg No : PG13027 Industry Overview Approximately 95% of India’s international trade by volume and 70% by value are seaborne. India has 11 major ports‚ 19 Medium port‚ and 187 minor ports along 7‚517 km long Indian coastline. It is strategically located as a major maritime nation due to its long coastline that flanks important global shipping routes. The National Transport Policy Committee (1980) recommended the following principles for
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A VERY INTRIGUING PACKAGE ABSTRACT: VIP industry has sway for over two decades in the organized luggage market. Its customers perceive value for money. VIP’s economically price brand‚ Alfa sells 1.5 lakhs pieces a month. Market Research shows that an average Indian family pulls out the suitcases merely for a outstation travel a few times a year. VIP has a wide range of market segment starting from Rs 295 to Rs 6000 a piece. Competition from the unorganized sector hurts
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Advertising Final ProjectTERM DEFINITIONS:1.Integrated Marketing Communication - Integrated Marketing Communication refers to the combination of Sales Promotions‚ Public Relations‚ and Advertising‚ to achieve a desired end result. Ex: Integrated Marketing Communication allows MTV to reach a target audience by enticing them with flashy promotions‚ a fun "hip" lifestyle‚ and the chance to be in the "in" crowd. 2.Strategic Orientation - Strategic orientation is the combination of a companies mission
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ICT AND FILM INDUSTRY Digital technology in the past decade has totally changed the movie industry. Focusing on the crucial procedures of movie making and the impact that technology had on each of the areas‚ this research would look at recent reforms in the pre-production part of film making‚ furthermore we will try to know the new instruments‚ equipment and storage facilities being used by modern film makers and producers. Film distribution and the adverse impacts that technology has had on the
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going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive environment: Porter’s Five Forces (Porter‚ 1980) Example PESTEL The automobile industry Political – Climate change agenda – Fuel prices – Expansion of EU Economic – – – – Changes in disposable income Exchange rates Taxation Economic growth around the world
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References: 1. Brown‚ D. (2001). "Film & Pay Television"‚Management Report. ems. 2. Hoo‚ W. (2011). Building A New Malaysian National Cinema. Film Funding in the Context of building a natinol Cinema . 3. Hussin‚ H. (2004). Lembaga Penapisan Malaysia: Sejarah‚ Peranan‚ Masalah dan Perlaksanaanny. Bangi‚UKM. 4. Isla‚ V. (2010‚ October 25). Challenging Grand Narratives
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2014 INDUSTRY PROFILE – THE COSMETICS INDUSTRY The Cosmetics Industry‚ also known as the “Beauty Industry” has gone through dramatic changes in the last 20 years. In the last two decades‚ the global Cosmetics Industry has shown growth of 4.5% a year on average. This stable and continuous growth shows resilience even in negative economic conditions. The Cosmetics Industry was affected by the 2009 recession but recovered in 2010 as the global economy improved. The Cosmetics Industry is divided
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The Movie or the Book? Nicholas Sparks has written multiple novels that have evolved into movies‚ such as The Notebook‚ The Last Song‚ Dear John‚ Message in a Bottle‚ and A Walk to Remember. The movies previously mentioned are as equally good as the novels except for Dear John. To me‚ Dear John is one of the best books written by Nicholas Sparks‚ yet the movie is the worst. The plot is excellent‚ but it is poorly portrayed in the movie. Several literary elements are found in both the movie and the
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Movie Marketing Case I would like to analyze the movie marketing before the launch using the model 8. 1 Simple communications model‚ 8.5 Advertising essentials and 8.2 AIDA and the promotion mix. Before the movie is launched the movie marketers have to communicate with their target audience. According to the model Advertising essentials‚ the message of the marketers has to go through the creative team and media before it reaches the audience. Based on module Simple communications model‚ in the
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Movie Review: Fireproof April Fontaine Liberty University Introduction The movie I choose to review is called Fireproof. In this paper on the movie review of the movie Fireproof a brief plot summary of the movie will be given and the scene that has made the most impact will be discussed in further detail. Therapeutic implications in the movie will be discussed such as how this movie can assist in the marriage coaching process. Finally I will discuss how I connected with this movie on a
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