Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE‚ Hyderabad Contents: Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation Recommendation Reference Company Profile - HUL Company Profile - HUL • • • • • • • • • A 52% owned subsidiary of Anglo Dutch giant Unilever. India – 1888 India largest FMCG company Touching 2 out of 3 Indian consumer
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Problem Set II Problem P9 17: Jack Hammer FV (Table 1) at 11% discount rate 2.00 x .901 = $1.80 2.20 x .802 = $1.79 2.40 x .731 = $1.75 33.00 x .731 = $24.12 -------- $29.46 Problem P9 - 22: Alternative Present Values: Your rich godfather has offered you a choice of one of the three following alternatives: $10‚000 now; $2‚000 a year for eight years; or $24‚000 at the end of eight years. Solution: (first alternative)
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Perpetual Mercy Hospital Case Analysis April 2‚ 2013 Marketing Management and Strategy Section 002 Case Brief Receipt #: 317113731 MEMO: To: From: Date: April 2‚ 2013 Subject: Perpetual Mercy Hospital Case Analysis Problem/Issue: In April of 2000‚ the Downtown Health Clinic (DHC)‚ which is run and overseen by Perpetual Mercy Hospital (PHC)‚ found out some troubling news and was very concerned about it. Perpetual Mercy Hospital was concerned about the possibility of a establishing
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1. Resolution No. 305 Series of 2014‚ A Joint -Resolution request for the turn-over of the Saint James Subdivision‚ Batal‚ Santiago City to the City Government. 2. Ordinance No. 15 Series of 2014‚ An Ordinance imposing curfew hours as lifted from the City Ordinance on minors from 9:00 PM to 4:00 AM Daily within the jurisdiction of Barangay Abra‚ Santiago City. 3. Resolution No. 2014-006‚ Authorizing the Punong Barangay‚ Honorable Benzi T. Chai‚ to enter into and sign usufruct agreement for
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Rachel Bohnenberger Professor Van Doorn ENVS 150-002 27 April 2015 GMOs Lab Report Introduction As the population of Earth increases exponentially‚ so does the demand for more food. One of the solutions to the question of how more food can be produced is Genetically Modified Organisms‚ or GMOs. There is an ongoing debate about whether or not GMOs are more beneficial or harmful to society. Some of the benefits to GMOs are: growing plants‚ such as corn‚ that are resistant to weeds and pests‚ larger
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Lawson Traylor Instructor Kevin Kerr History 201-002 25 November 2012 Key Points on the Defense of American Exceptionalism American Exceptionalism is the idea that America is founded on a creed. That creed is to spread liberty‚ freedom‚ and democracy to the rest of the world. G.K. Chesterton stated‚ “America is the only nation in the world that is founded on a creed.” The creed he mentions is stated in the Declaration of Independence. In the preamble‚ it is said that‚ “We hold these truths
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CHAPTER 1: INTRODUCTION 1.1 BACKGROUND Income and Consumption is the most talked-about and as well as important topic in recent times. Due to inflation‚ economic level of country‚ political situation etc. study on income level of people has been a major issue. Many surveys and estimations are done regarding income level of various groups of people. As a large portion of the overall children is being participated in the kindergarten‚ the target is to find out the income level scenario of
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Hospitality Management 21 (2002) 353–369 A franchise by any other name? Tenancy arrangements in the pub sector Conrad Lashley*‚ Bill Rowson School of Tourism and Hospitality Management‚ Leeds Metropolitan University‚ Calverley Street‚ Leeds LS1 3HJ‚ UK Abstract Recent changes in ownership and consumption patterns within the market have brought many operators to follow strategies that are more concerned with a retailing orientation. Many of the companies operating pubs are aiming to grow
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Case Study – AIDS‚ Condoms‚ and Carnival MARK 4325-002 November 12‚ 2014 Group: Seong-eung Lee‚ Patricia Ortiz Mucino‚ Monica Romo‚ Brittni Johnson. 1. Comment on the Brazilian and Indian government’s strategies for the prevention of AIDS via the marketing of condoms. The strategies that the Brazilian government has implemented to prevent and combat AIDS via the marketing of condoms have been beyond successful. Chequer‚ a Health Ministry official said the Health Ministry would spend $300 million
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Youth Criminal Justice Act Not Too Harsh Thesis Statement: 1. The Youth Criminal Justice Act‚ acts as an impartial system for youth as they are punished and rehabilitated‚ manipulating their mind positively to provide our community with a sense of immunity once they have faced all considerate consequences relating to their offence. 2. The Youth Criminal Justice Act is an effective way of helping young adults‚ get a good understanding of the legal system and understanding the seriousness of
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