also monitors animal waste pollutants‚ oil and hazard spills and monitors discharge into wetlands to ensure the health of the species that live there. In the water pollution lab‚ one of the water samples that we tested was from a rural setting. The Clean Water Act would help to monitor the herbicide/pesticide levels by testing the runoff from local farmland deposits into the water systems and working with the farmers to reduce the levels in the waterways. If the EPA didn’t enforce these rules‚ the
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DAVID ARKER’S MODEL FOR BRAND IDENTITY CONVERSE Core Identity Product thrust: Subsidiary of Nike deals in apparel‚ shoes and sports accessories. Retailing is done through Planet Sports which is specialty format under pantaloons India ltd. User profile: Used by kids and youths who are fashion rebels in real sense n love retro style. Attraction among students as its a pocket friendly brand. Performance: Converse has kept innovation core to its strategy‚realizing fully that the
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Question 1. Vaughan Speed Clean — budgeting In order to calculate manager’s bonus we need to look at the flexible budget to compare actual profit with budget profit target. Flexible budget Actual Variance Revenue $108‚100 (23 x $10 x 470) $120‚555 $12‚455 F Variable expenses (50% of revenues) 54‚020 60‚277 6‚227 U Fixed expenses 53‚870 55‚000 1‚180 U Total expenses 107‚870 115‚277 7‚457 U Profit $230 $5‚278 $5‚048 F The actual profit meets the budgeted target of $230‚ therefore
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but in the end‚ they didn’t even glance his way and scurried off as quickly as they could. Sammy left with “a clean exit” and he went looking for his “girls‚ but they’re gone of course.” Instead of getting a reward he wanted instead what he got was realism. Sammy has been building up the moment from an “unsuspected hero” to “a clean exit”‚ but he’s still just an antihero. Ironically his clean exit left
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Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques
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other. The fairly new‚ and steadily rising name of the Brand Ambassador is now the epitome of many product lines. GC Marketing Services states‚ “a capable Brand Ambassador should be the walking and talking embodiment of the product that they are representing‚” (Cicchetti‚ 2011). What does a Brand Ambassador do exactly? Many of us might depict one as a celebrity endorsing a product. You might recall famous athletes as sponsors of name brand shoes‚ clothes‚ cars‚ etc. You might think they are similar
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Products are mute: the brand is what gives them meaning and purpose‚ telling us how a product should read. A brand is both a prism and a magnifying glass through which products can be decoded. Brands play a critical role in developing customer relationships and determining firm performance which eventually leads to brand commitment.. A brand is the identity of a specific product‚ service‚ or business. The brand is a focal point for all the positive and negative impressions created by the buyer
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MARKETING STRATEGY‚ BRAND‚ AND BRAND POSITIONING ANALYSIS RINSO : A CASE STUDY PAPER MARKETING MANAGEMENT AS A MID TEST ASSIGNMENT MEINAWATI‚ YE 51B‚ 29114877 | STATEMENT OF ORIGINALITY I hereby certify that I am the sole author of this paper and that no part of this paper has been published or submitted for publication. I certify that‚ to the best of my knowledge‚ my paper does not infringe upon anyone’s copyright nor violate any proprietary rights and that any ideas‚ techniques
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STRATEGIC BRAND MANAGEMENT INDIVIDUAL PROJECT : CONTENTS INTRODUCTION 3 BRAND ANALYSIS 4 1.1. Brand and/or organizational values 4 1.1.1. The umbrella brand 5 2.1. Brand/company heritage 6 3.1. Brand and/or company strengths and weaknesses 7 3.1.1. Strengths 7 3.1.2. Weaknesses 8 4.1. Analysis of competition 8 REFERENCES 10 INTRODUCTION Throughout this paper‚ we will try to introduce you more closely to the brand of NIVEA‚ its core brand values‚ way of operating
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Physique according to him is the basis of the brand. –E.G. the physique ofPhilips is “technology and reliability” while for the brand Tata it is “trust” •Personality is same as Aaker‚ it answers the question “what happens to this brand when it becomes a person?” •Culture symbolizes the organization‚ its country-of-origin and the values it stands for. –E.G. traditional brands like balsara‚ dabur and zandu. Relationship is the handshake between consumer and the organisation. –E.G. the
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