Research Brand orientation and market orientation — From alternatives to synergy ☆ Mats Urde a‚⁎‚ Carsten Baumgarth b‚ Bill Merrilees c a b c Lund University‚ Sweden Berlin School of Economics and Law‚ Marketing Division‚ HWR Berlin‚ Germany Department of Marketing‚ Griffith Business School‚ Gold Coast Campus Queensland 4222‚ Australia a r t i c l e i n f o a b s t r a c t This paper explores the interaction between brand orientation and market orientation. Brand orientation is an inside-out
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Integration‚ School of Industrial and Manufacturing Science‚ Centre for Decision Engineering‚ Cranfield University‚ Cranfield‚ UK Abstract Purpose – The aim of this research paper is to present the critical factors that constitute a successful implementation of lean manufacturing within manufacturing SMEs. Design/methodology/approach – A combination of comprehensive literature review and visits to ten SMEs based in the East of the UK were employed in the study. The companies’ practices were observed to highlight
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SUBJECT: DESIGN COMPANY NOVARTIS HELLAS pharmaceuticals firms PEST ANALYSIS To understand the impact of the environment in any industry‚ it is imperative to consider four main factors that influence this particular political‚ economic‚ social and technological factors. It is a fact that in Greece factors are rather disproportionate influence on the functioning of a healthy market competition. The business environment is regulated by opaque procedures‚ middlemen‚ bureaucrats‚ businessmen and
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HANS RAJ COLLEGE (University of Delhi) Mahatma Hans Raj Marg‚ Malka Ganj Delhi-110007 Website : http://www.hansrajcollege.co.in Hansraj College‚ an institution par excellence is the pride of Delhi University. This prestigious and progressive educational institution has always been one of the most sought after college‚ as it has acquired the distinction of being one of the top ten colleges out of 13‚000 colleges in the country. Its illustrious teachers‚ non-teaching staff and students have spread
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Brief Summary: LEAN manufacturing is a global electronics manufacturing services (EMS) provider located in Flextronics de Mexico (FdM). The company is focused on efficiency and optimization of manufacturing flow. The EMS is a tough business that is driven by thin profit margins. EMS manufacturers rely on leveraging huge economies of scale and purchasing power. These companies focus on return on invested capital (ROIC) as a key metric because it provides a sense of how well a company is utilizing its
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Additive Manufacturing; Rapidly Develops to a Mainstream Technology Additive Manufacturing (AM) also known as 3D printing in its infancy is one of the most progressive technologies in the manufacturing industry and medical fields. Soon this technology will be mainstream in these fields but will also be found in many households around the globe. AM DEFINITION Some of you may not know what AM is‚ the following is the standard definition by ASTM F2792-10‚ “The process of joining materials
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They are only few in the company which gives them heavy loads of work. Volta designed electrical system and sold equipment‚ components and parts for the system * In the industry they are into‚ they have many competitors and most of them are giant companies. Though in 1991‚ industry sales were estimated P700million‚ P400million from Volta line. Volta has received the electric equipment giant’s Top Quality Award * At first they didn’t have the capability for manufacturing‚ installation‚ and commissioning
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benefits? Welcome to Orientation by Daniel Orozco‚ a short-story with an enticing first person perspective. The story can be interpreted as an exaggerated metaphor of an individual’s orientation for a new job. Anyone who has gone through the process of getting a new job can probably relate to the dramatic tale; or at least the anxiety that follows. What makes the story interesting is its focus on details
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Manufacturing Strategy – MBA 622 Instructor Prof. R.R.K. Sharma rrks@iitk.ac.in Office : FB326‚ Residence H.No. 643‚ IIT‚ Campus Kanpur – 208 016 COURSE OBJECTIVES Most of our students (B Tech and MBA) are engineers in various disciplines. It is natural that they develop their career in the “Manufacturing Function” of organizations they join. This course prepares them to take up the responsibilities as the “Manufacturing Chief” or the “Manufacturing Vice President” of the company. Briefly
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CHAPTER II MANUFACTURING INDUSTRY 2.1 INDUSTRY PROFILE Manufacturing industry refers to those industries which involve in the manufacturing and processing of items and indulge in either creation of new commodities or in value addition. The manufacturing industry accounts for a significant share of the industrial sector in developed countries. The final products can either serve as a finished good for sale to customers or as intermediate goods used in the production process. 2.2
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