Executive Summary Mr. Nakamura had built a substantial business and the Crysanthemum brand became Japan’s best selling brand. But he had no business outside of Japan and the Japanese market was already flooded with lot of other handicrafts. So he needed to look for new markets. This was the situation when he received offers from two highly recommended U.S companies. Each offer has been evaluated in terms of brand representation‚ cost reduction and maximization of profit margin. It is
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GLOBALIZATION POLICY OF THE NAKAMURA LACQUER COMPANY SUBMITTED TO: MR SANJAY KUMAR GUPTA DATE OF SUBMISSION: 18.08.2008 SUBMITTED BY: JOYDEEP MUKHERJEE (20081020) To Mr Nakamura The Nakamura Lacquer Company From: Joydeep Mukherjee Date: August 18‚ 2008 Subject: Report on Globalization Policy of the Company Dear Sir The issue of Globalization of the Nakamura Lacquer Company has been addressed in this
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Situation Analysis: In 1948‚ when Mr. Nakamura took over the business family‚ observed the high demand of lacquer ware in the Japanese market but supply was not in accordance to that. In 1952‚ he built a substantial business for mass production of 500000 sets of lacquer table ware using numerous men power.The Nakamura “chrysanthemum” brand has become Japan’s best known and bestselling brand in terms of its good quality and middle class users. However‚ Outside of Japan he was restricted as per government
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Hiroshima traces the experiences of six people who survived the atomic blast of August 6‚ 1945 at 8:15 am. The six people vary in age‚ education‚ financial status and employment. Miss Toshiko Sasaki‚ a personnel clerk; Dr. Masakazu Fuji‚ a physician; Mrs. Hatsuyo Nakamura‚ a tailor’s widow with three small children; Father Wilhelm Kleinsorge‚ a German missionary priest; Dr. Terufumi Sasaki‚ and the Reverend Kiyoshi Tanimoto are the six Hersey chose from dozens of people he interviewed. The book
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The Structure of a Business Decision Executive Summary The Nakamura Company of Kyoto‚ Japan is famous for making quality and for middle class lacquer containers for the daily table. The company started selling the product under the brand Chrysanthemum which eventually became the leader in the market. The product became famous with the American GI’s after the World War 2 back when Japan was under rehabilitation with assistance of the United States. Aside from the purchases made by the GI’s
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Hiroshima Paper The book begins with the telling of what the main six characters were doing before‚ during‚ and shortly after the bomb was dropped on Hiroshima. The book goes on to show how the people believed that it only affected the general area‚ and how they realized that it affected the entire city. Many people were injured and scorn. Some people were even trapped under buildings. It continues to show when the Japanese Emperor announced on the radio that Japan was going to surrender to the
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One of the world’s greatest conflicts occurred when President Harry Truman decided to drop atomic bombs onto the Japanese cities Hiroshima and Nagasaki‚ thus causing a great conflict. On August 6th and 9th‚ 1945‚ two nuclear bombs “Little Boy” and “Fat Man” were detonated‚ destroying the cities and killing thousands. It was one of the most lethal attacks with a single weapon in history. There were many reasons behind this: to end World War II quickly‚ to save American lives‚ and finally to prove
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EXECUTIVE SUMMARY Our Company has limited growth in Domestic Market as we are already the best seller. We are having no international business. As classified by the Government of Japan‚ we cannot invest abroad hence should think seriously about export. The National China Company‚ the largest manufacturer of good quality dinnerware in United States has offered the annual purchase of 400000 sets of our product at 5% extra price for three years. Semmelback‚ Semmelbach and Whittacker‚ Chicago‚ the
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Miss Toshinki Sasaki One of the 6 major characters that had survived the Hiroshima bombing was Miss Toshinki Sasaki‚ a real survivor. Miss Toshinki Sasaki was a twenty-year-old lady. She was very impatient‚ selfish‚ and controversial‚ however‚ she was also very innocent and caring. She was currently living with her two brothers‚ sister‚ mother‚ and father in Koi. Miss Toshinki Sasaki had worked at the East Asia tin works and was a sales clerk. She had a handful of responsibilities at her household;
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Yutaka Nakamura Case Study Case Summary Yutaka Nakamura is a 44 year old Japanese man who works in the sales department of a large electronics firm. 4 years ago‚ Yutaka and his family (Son: Kenichi‚ Daughter: Yukimi and Wife: Chizuru) were sent to work in a key subsidiary in California. After becoming accustomed to living in the United States‚ Yutaka’s time was up and it was time for him and his family to return to Japan. Although Yutaka and his family enjoyed their life in America‚ they we’re
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