Certificate of Proficiencies - Radio and Television Scriptwriting - Radio and Television Production - Basic Photography • Other Certificates Received - 2013 LPU UNICEF Volunteer of the Year Awardee - 2012 5th Student Advertising Congress Delegate - 2011 Asian Congress for Media and Communication [Philippines]: National Student Grand Prix Student Organizing Committee Extra-curricular Activities: • LPU College of Arts and Sciences Student Council Vice President
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Origin of advertising Impact of advertising Role of advertising in marketing mix. Advertising and elements of marketing mix AIDA Formula in Advertising ADVERTISING AGENCY What advertising agency represent? Preference for advertising agency: Selection of an Advertising Agency: ADVERTISING CAMPAIGN: What does it mean? Requirement of advertising campaign Factor influencing planning of an advertising campaign: Procedure for planning advertising campaign:
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Advertising | | | | | "Advert" redirects here. For the British musician‚ see Gaye Advert. "Advertiser" redirects here. For other uses‚ see Advertiser (disambiguation). For content guidelines on the use of advertising in Wikipedia articles‚ see . For a proposal on advertising about Wikipedia‚ see . A Coca-Cola ad from the 1890s Marketing | Key concepts | Product / Pricing / Promotion Distribution / Service / Retail Brand management Account-based marketing Marketing
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What is Advertising Advertising is a form of communication for marketing and used to encourage‚ persuade‚ or manipulate the audience to continue or take some new action. Most commonly‚ the desired result is to drive consumer behaviour with respect to a commercial offering. Commercial advertisers often seek to generate increased consumption of their products or services through "branding‚" which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers
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the chain of consumer band could not be developed. And ever remains as an indispensible tool in the marketing arena (Scammon and Mayer‚ 1995). Various formats of communications are being attempted in the modern times such as personal canvassing‚ advertising through media‚ television‚ e mail and in the web sites to attract the attention of all sorts of consumers both existing and the prospective. The effective marketing communication is evaluated by all sorts of persons such as the external stakeholder
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Advertising is the name given to the process of commercial promotion of goods and services in order to increase the sales. However‚ it can be done from many mediums like television‚ newspaper‚ wall paintings‚ billboards‚ magazines‚ internet‚ or by the word-of-mouth and in many other ways. Advertising is help to inform the ability of the product or services in the market and help to encourage customer to buy it at the same time. Advertisement done normally is to capture the attention of the customer
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Difference between ABC Costing and the Time Driven ABC Costing Activity Based Costing (ABC)‚ is a method used to gather an estimation of the cost of a product or service. It was proposed by Robert S. Kaplan and W. Bruns. It helps to assign costs to products and services‚ of an activity along with the resources‚ based on the consumption that takes place by each product or service. The model helps companies in deciding that which products are not rightly priced and which products are actually costing
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AIR ARABIA EGYPT IN TRAVEL AND TOURISM (EGYPT) Euromonitor International March 2012 AIR ARABIA EGYPT IN TRAVEL AND TOURISM (EGYPT) Passport I LIST OF CONTENTS AND TABLES Strategic Direction ........................................................................................................................ 1 Key Facts ..................................................................................................................................... 1 Summary 1 Summary 2 Air Arabia
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# 2012 University of South Africa All rights reserved Printed and published by the University of South Africa Muckleneuk‚ Pretoria APC1502/1/2013±2017 98832522 3B2 A4 6 pica (iii) APC1502/1/2013±2017 Contents Chapter Page ORIENTATION WITH REGARD TO THIS MODULE Introduction General note How to approach the module material Reading 1 (vii) (vii) (vii) (vii) (ix) 1 STUDY UNIT 1: IDEOLOGY AND SOME DEFINITION-RELATED PROBLEMS 1 STUDY UNIT 2: AFRICAN POLITICAL
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Make Bikes in the U.S.‚ or Go Abroad To Cut Costs BBB4M BBB4M Table of Contents Introduction 2 Analysis of the current situation 2 Problem statement 3 Alternatives 3 Key decision criteria 3 Evaluation of Alternatives 4 Recommendation 5 Bibliography 6 Introduction This report will examine a situation of a company that manufactures bikes for overweight people to help them exercise and lose weight in an easy and enjoyable way. And will also make recommendations
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