Recommendations for Ms-Tique Corporation: • Do not introduce proposed new products at proposed prices because they are projected to be way less profitable than your existing one. • Produce the aerosol 5.5 oz package at a higher price‚ $3.95. Results of the research did not show that price was attractive for people or that it kept customers away in fact people were attracted to product for features. Projections on sales were for size and type of containers‚ not for price. Keeping sale projections
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The Product Manager‚ Phoebe Masters‚ at Ms.-Tique Corporation must decide if and how the company will introduce an aerosol can package for its Soft and Silky Shaving Gel‚ including a determination of product size (5.5 or 10 oz.) and location (personal care or toiletries). Furthermore‚ the manager needs to decide if a test market is necessary to evaluate the new packaging. Strategic Issues Product Soft and Silky Shaving Gel (SSSG)‚ a women’s shaving product that contains moisturizers‚ is currently
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Soft and Silky Shaving Gel (Case Study) I. Time Context: January 5‚ 2001 II. View Point: Phoebe Masters‚ the newly appointed Product Manager for hand and body lotions at Ms. Tique Corporation. III. Central Problem: The introduction of 5 ½ ounce or 10 ounce aerosol container and approval of its additional funds for the market test. Causes: * Unit sales volume for Soft and Silky Shaving Gel had slowed and then plateaued in recent years. * The growth of Soft and Silky
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SUMMARY Skin-Tique Corporation manufactures women’s personal care products. The products consist of; facial creams‚ hand and body lotions‚ and a full line of women’s toiletries. Soft and Silky was positioned as a high-quality women’s shaving gel since its introduction in 1988. Phoebe Masters‚ the newly appointed Product Manager for hand and body lotions at Skin-Tique‚ recognized that they face some problems. Also Heather Court right‚ the Soft and Silky Brand assistant suggested them it is time for
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-Competitor analysis -Company analysis -Customer analysis 5.Product-Market Focus -Marketing and product objectives -Points of difference -Positioning 6.Financial Data and Projections 7.Conclusion Executive Summary The case is about skin- tique corporation‚ the case study covers the company description an overview of what they produce there objectives and the companies core competencies. This aims to provide a fair understanding of the company and the line of business it is in. The situation
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Introduction of new package for Skin-Tique’s Soft and Silky Shaving Gel The industry for women’s shaving creams and gels is small and new. The purchasing of women’s shaving products varies by season. The peak season is summer‚ while sales decline in the winter. Competition is strong‚ but Skin-Tique has a strong presence. The women’s wet shaving products industry‚ as a whole‚ is rapidly growing and increasing in technological advancement. The wet shaving products market was $400 million in 2002‚ with
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INTRODUCTION Shaving gel is a viscous‚ clear gel preparation which is applied before shaving in order to soften the beard‚ lubricate the passage of razor over the face and moisturize the skin. Gels have cross-linked system which exhibits no flow in steady state. Desired characteristics of a Shaving Gel: * It should be clear and transparent. * It should have thick consistency but flowable. * It should lather easily when applied with brush. * It should give clean‚ fresh and moisturized
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Shaving Preparation: The preparation which are used to soften the beard‚ lubricate the passage of razor over the face is called shaving preparation. The preparation is also used to relieve irritation & a feeling of well- being. There are two types of Shaving Preparations. This are given in following flow chart. Shaving Cream Shaving cream is a substance applied to the skin to facilitate removal of hair. Shaving cream softens and moistens the skin and the hair‚ thus making shaving more
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Marketing Management Skin-Tique Case SKIN-TIQUE CORPORATION Synopsis In January 2003‚ Phoebe Masters‚ the newly appointed product manager for hand and body lotions at Skin-Tique Corporation‚ is faced with the decision whether to add a 5-1/2 ounce or 10-ounce aerosol package alongside the existing tube container of the firm’s Soft and Silky brand of women’s shaving gel. The apparent decision involves the determination of whether to conduct a market test on the two aerosol packages to determine
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The Importance of Shaving It is very important to be shaved every day when reporting to work for many reasons. One of the reasons why it is important to shave every day is so you will keep that professional look that you need while serving in the army. If we do not shave‚ we look improper and look as if we do not care about hygiene. It is something we have to do every day to look like professional soldiers. Coming in to work with an unshaven face detracts from a professional military appearance
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