Chapter 16 Marketing Ethics and Social Responsibility GENERAL CONTENT: Multiple-Choice Questions 1. The marketing concept is a philosophy of customer satisfaction and _____. a. mutual interest b. mutual gain c. innovation d. needs met e. none of the above (Answer: b; p. 495; Moderate) 2. You have just read the latest survey about consumers’ attitudes toward current marketing practices. It reveals that consumers in general hold _____ attitudes
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Television has witnessed a revolutionary technological advancement especially in the last two decades. However‚ it was in early1980’s when audience truly experienced the change in the structure of the news programs due to technology. The famous writer Joyce Nelson suggests how the news program’s craving for the up-to-the-minute coverage and being present at every important events led to this technological revolution. In her article “TV News: A structure of Reassurance‚” Nelson analyses the idea of
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FIGURE OF SPEECH : A mode of expression in which words are used out of their literal meaning or out of their ordinary use in order to add beauty or emotional intensity or to transfer the poet’s sense impressions by comparing or identifying one thing with another that has a meaning familiar to the reader. Some important figures of speech are: simile‚ metaphor‚ personification‚ hyperbole and symbol. Adjunction: Adjunction refers to a clause or a phrase‚ usually a verb‚ that is added at the beginning
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Walter Cronkite: The Man Who Won America’s Trust Like every child‚ Walter Cronkite had a dream. His dream was to be a reporter. In fact it started by reading a foreign magazine. During his career years‚ Walter Cronkite was an anchor‚ a trend-setter‚ and America’s most trusted man. Walter Cronkite was born in St Joseph‚ Missouri‚ on November 4th‚ 1916. He lived in Kansas City until he was ten and moved to Texas. Walter attended San Jacinto High School where he edited the high school newspaper. This
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do my research on Peter Jenning. Peter was born July 29th‚ 1938 he was born in Toronto‚ Canada. He died in Manhattan‚ New York city. Jennings was a Canadian American journalist who served as the sole anchor of ABC World News Tonight from 1983 until his death in 2005. In 1983‚ Reynolds (the anchor before peter) fell ill with multiple myeloma‚ a type of blood cancer that often attacks the bones‚ and was forced to stop anchoring in April. ABC originally expected a full recovery‚ and relocated Jennings
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Integrating Constructive Feedback in Personalised E-Learning Jude T. Lubega1 and Shirley Williams2 1 Makerere University‚ Faculty of Computing and Information Technology‚ P.O. Box 7062‚ Kampala‚ Uganda‚ East Africa jlubeg@cit.mak.ac.ug 2 Department of Computer Science‚ University of Reading‚ P.O. Box 225‚ Whiteknights‚ Reading‚ Berkshire‚ RG6 6AY‚ United Kingdom shirley.williams@reading.ac.uk Abstract. When using e-learning material some students progress readily‚ others have difficulties
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David Pham Professor Robert Guffey English 100 13 November 2012 Frankenstein: Into the Depths of Allusions An allusion is a figure of speech that is a reference to a well-known person‚ place‚ event‚ or literary work. These allusions are typically used by an author who intends to make a powerful point without the need to explain it. Mary Shelley ’s Frankenstein provides many examples of allusion ’s. She connects the story of “Prometheus”‚ Coleridge ’s Rime of the Ancient Mariner‚ and Milton ’s
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be absurd to suggest that one man ultimately determined the candidate who won the presidency? Absolutely not; a study in The Tipping Point‚ by Malcolm Gladwell‚ reveals how a simple gesture of one news anchor can influence millions of voters across the country. In the study‚ four top news anchors from the major television networks (NBC‚ ABC‚ FOX‚ and CBS) were carefully examined as they covered
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place the tubing perforations below the casing perforations even if it results in a tubing arrangement where the tubing has no mud anchor. A shop-made two-foot perforated joint is used. The joint is closed on bottom and has dozens of ½-inch holes drilled into it. A collar is used to screw it directly under the seating nipple. This reduces the length of the pump gas anchor to one foot or less. Companies favoring this method maintain that it gives the highest daily average production. The most typical
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Hinton 1 Bridgette Hinton Professor Ouwehand English 110/120 MW 2:20 Research Paper 16 April 2012 Essay III How Plastic Pollution is Out of Control Many individuals underestimate the amount of plastic we use each day. According to the article “Plastic Bags Wars”‚ “the world consumes 1 million plastic shopping bags every minute”. Plastic bags‚ along with many other types of plastics‚ have become a leading source of pollution worldwide (Doucette). Captain Charles Moore‚ founder of the Algalita
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