Marketing planning is the plan that helps meeting goals and objectives within the plan of action‚ trying new things also evaluating the performance against marketing targets The marketing planning process includes… A pestle audit A swot analysis Setting smart objectives Determining strategy and tactics Evaluating the effectiveness of marketing activity Marketing planning process model -PESTLE and SWOT Pestle stands for political‚ economic‚ social technological‚ legal and
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Introduction to Marketing P1: Aims and Objectives and marketing Objectives Ansoff Matrix Describe the following Market Penetration Is to sell existing products to existing markets. Product Development Is selling new products to existing markets. Market Development Is to sell existing products to new markets. Diversification Is selling new products to new markets. Examples from Coca Cola
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| | | |P1:describe how marketing techniques are used |M1:compare marketing techniques used in |D1: evaluate the effectiveness of the use of | |to market products in two organizations |marketing products in two organizations |techniques used in marketing products in one | | | |organization
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college could consider making changes in their marketing plan. Student reps: The students union of The Oldham College are able to talk with each other and hear out the students suggestions‚ ideas and any complaints there may be; therefore they are there to put forth suggestions or complaints on behalf of the students‚ if the college feels that the suggestions made are necessary or that it may be of benefit they could consider making changes to their marketing plan to satisfy their students. Secondary
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Constraints of marketing Legal aspects There are four legal aspects that can limit and constrain your marketing‚ these are the sales of goods act 1979‚ and this law means that all products must be ‘as described’ of ‘a reasonable quality’ and be suitable for everyday purpose and also any specific purpose agreed. E.g. a waterproof coat must be waterproof. Another legal aspect is the trade descriptions act this means that a product cannot be sold by misleading the buyer‚ in the way the product was
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P3 Market Research is the process of gathering‚ analysing and interpreting information about a market. You can be talking about a product or service to be offered for sale in that specific market and about the past‚ present and potential customers for the product or service. Market Research Includes: • Primary Research • Secondary Research • Quantitative Research • Qualitative Research • Uses of Market Research • Limitation of Market Research Primary research: This is where there is
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MKTG305-1202A-06 MARKETING MANAGEMENT 3/28/2012 Abstract This document discuss how marketing plans helped make a product or service successful and how decision in marketing plan could take you to failure among the differences between the help provided by marketing plan and the decision taken that lead to failure. MARKET ANALYSIS AND INSIGHT Introduction Marketers must learn to do solid research in support of upcoming projects. I will provide a fast definition of marketing plans. Definition
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Limitations and Constraints – P2 Legal constraints Sale of Goods Act 1979 The Consumer Protection from Unfair Trading Regulations 2008 Consumer Credit Acts 1974 and 2006 Consumer Protection (Distance Selling) Regulations Data Protection Act 1998 Sales of Goods Act 1979 Under the Sales of Goods Act 1979 a company has to follow rules and regulations by law; this gives customers certain legal rights such as the right to return an item that may be faulty‚ if they want a refund
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Task 3 For part of this task‚ I gathered information from a technician that works in the science department. This enabled me to gather primary information‚ giving me a basic understanding of the storage and practices within the lab before researching them on the internet. Chemical store management When storing chemicals‚ they are put into different categories‚ for example; flammables‚ corrosives‚ irritants etc. All of these different categories are stored in an external store. They are stored externally
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Unit 3 Wider Professional Practice 1. Understand the concept of professionalism and core professional values in the lifelong learning sector 1.1 Analyse key aspects of professionalism in the lifelong sector . Define professionalism min 2 definition and compare them Webster’s Dictionary defines professionalism as the conduct‚ aims or qualities that characterize or mark a professional person (1). Meanwhile Oxford dictionary defines it as the practising of an activity‚ especially a sport‚ by professional
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