Case Recap Dr. Pepper/7-Up (DPSU) is the largest division of Cadbury Schweppes PLC‚ the world’s third largest soft drink company. The Squirt brand manager in 2001‚ Kate Cox‚ is working on the brand’s annual advertising and promotion plan (Kerin & Peterson‚ 2010). The main issue in developing a marketing strategy stems from the market targeting and product positioning in Squirt’s advertising and promotion plan development. This case analysis will review the issues; examine the company’s strengths
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Rappler’s case that led for the SEC to revoke its registration as a corporation pointed to‚ according to SEC‚ its violation on the rules on foreign investment in media companies in the Philippines. Under the 1987 Constitution and various Philippine laws‚ a media company must be owned and controlled 100% by Filipinos. If a Philippine media company has foreign investor control of more than 0% of the company‚ then the media company disobey the law related to control restrictions. The case of Rappler
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Innovative service business models that behave disruptively* in the market and have the opportunity to overtaking existing market leaders in the industry and QuickMedx is a good example of such a disruptive model. Unlike outpatient clinics and emergency care centers‚ QuickMedx offered a fast and convenient way at low cost to its customers to get treatment for common illnesses such as strep throat‚ influenza‚ ear infection‚ pink eye and seasonal allergies which people had to wait for hours at clinics
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INTRODUCTION OF PFIZER INC Pfizer‚ Inc. Type Public (NYSE: PFE) Founded Brooklyn‚ New York‚ USA (1849) Headquarters New York City‚ New York‚ USA Key people Jeff Kindler‚ CEO David Shedlarz‚ VC Ian Read‚ Pres. of Pharma. Martin Mackay‚ Pres. of R&D Industry Health Care Products Accupril® Lipitor® Viagra® Revenue ▲$48.613 billion USD (2007) Net income ▲$8.298 billion USD (2007) Employees 106‚000 (2005) Slogan Working for a healthier world™ Website www
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(Hamilton‚ 1) The Greeks recognized twelve main gods‚ the brothers‚ sisters‚ and children of the king of the gods Zeus. (Bleiberg) Among these twelve was Zeus’s son Apollo. Although Apollo is best known as the Greek god of music‚ archery‚ healing‚ light‚ and truth‚ he was also known for acts of destruction and nature’s control of life. Apollo was the son of Leto and Zeus and the twin of Artemis. Leto‚ also called Latona‚ was the Titan daughter of
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Revlon Inc. Case Study: 1). Introduction History: Revlon is a universal company that sells products for skin care‚ cosmetics‚ personal care‚ fragrance and professional products. It was founded in 1932 and began in the nail polish market‚ soon after expanding into lipstick. Over the past six years‚ Revlon has consistently lost revenue and struggled with debt. Even though they have eliminated executive positions‚ reduced staffing and consolidated sales and marketing functions to save an approximate
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Case Study: GAP Inc. Viewpoint: Robert Fisher Time context: 1st Qtr of 2007 I. Problem Statement How could Gap Inc. win the Yuppies market in Metro Manila‚ Metro Cebu and Metro Davao? II. Objective To win the yuppies market In Metro manila‚ Metro Cebu‚ Metro Davao in 1 year time. III. Areas of consideration Strength: a. Has a multi-brand category with existing market. (Gap‚ Banana Republic‚ Old Navy) b. Entered into international markets and become the second largest
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Apollo 13 and Leadership On April 10th James “Jim” Lovell‚ John L. Swigert‚ and Fred W. Haise embarked on one of the most historic missions in NASA history. Three days later on April 13th‚ while performing a routine stir on the O2 tanks‚ the Apollo 13 mission suffered a terrible electrical malfunction and was forced to make an emergency return mission. The movie has forever contributed two phrases to our everyday cultural vocabulary‚ “Houston we have a problem”‚ communicated by Jim Lovell‚ and “Failure
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Case: Andrew-Carter‚ Inc. Andrew-Carter‚ Inc. (A-C) is a major Canadian producer and distributor of outdoor lighting fixtures. Its fixture is distributed throughout North America and has been in high demand for several years. The company operates three plants that manufacture the fixture and distribute it to five distribution centre (warehouse). During the present recession‚ A-C has seen a major drop in demand for its fixture as the housing market has declined. Based on the forecast of interest
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"Apollo 13" By starring Tom Hanks‚ Apollo 13 is a American drama film based on the book of "Last Moon" by Jim Lovell and Jeffrey Kluger. At the begining‚ Jim (Tom Hanks)‚ Fred Haise (Bill Paxton) and Ken Mattingly (Gary Sinise) are the crew assigned to the Appllo 13 spacecraft. Their vision is to walk on the moon. However‚ few days before launching‚ Ken was informed that he could not fly because he had in exposed to the measles a week before. Jack Swigert took his place only with three days of
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