A Crisis in Toyland Introduction Mattel stands as the largest toy company in the world. They were established in 1944‚ and since then have brought us some of the most iconic toys of our time. These groundbreaking ideas include Hot Wheels and the extremely popular Barbie Doll. Once 1965 had rolled around‚ Mattel was a $100 million company‚ and became a staple on the Fortune 500 list. Synopsis of the Situation Despite being a leader in their industry‚ they found themselves with some problems
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1 e Conduct internet research on China. Are there any possible barriers that toy manufacturers from Europe and North America will need to consider? Describe and comment on the market entry approach Mattel initiated in China. Current status? What should Mattel do now in China? Internet Research on China Population 1‚349‚585‚838 (July 2013 est.) Age structure 0-14 years: 17.2% (male 124‚773‚577/female 107‚286‚198) 15-24 years: 15.4% (male 109‚922‚192/female 98‚325‚568) 25-54 years:
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Mattel in China Introduction : Mattel is an American company Specialized in toys and games‚ founded in 1945 by Harold Matson and Elliot Handler. It is a global leader in icts sector. It manufactures MOST icts of toys in China. Mattel is a consistant name of "Matt" Matson Harold nickname‚ and "El" in Elliot. Mattel brands include Barbie‚ Big Jim‚ Fisher-Price‚ Hot Wheels‚ Magic 8 Ball‚ The Masters of the Universe‚ Matchbox and Polly Pocket Publishes games and Othello‚ Scrabble (except North
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Based in California‚ Mattel‚ Inc. designed‚ manufactured‚ and marketed a broad variety of toy products. The company’s core product lines included Barbie fashion dolls‚ Hot Wheels die- cast vehicles‚ Fisher-Price preschool toys along with Disney toys and games like Scrabble (Johnson‚ 2010). Summer of 2007‚ Mattel‚ a global leader in toy manufacturing was faced with a tough challenge of restoring their consumer confidence following several recalls of their toys made in China. Mattel known for possessing
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Introduction Mattel‚ the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized as a highly responsible corporate citizen that makes ethics and safety a priority. However‚ Mattel has had to overcome a few hurdles in order to stay on top; the first major problem they ran into was the recall of millions of products in 2007. The recall of toys because of health concerns has hurt the company’s brand image with
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previous crisis of Mattel included that the products were tainted with lead paint and that some of the products had loose little magnets. Both of these faulted products could have caused harm to the children. This is why it was decided to recall all these products and take measured to prevent this from happening in the future. Various stakeholders were affected by this crisis‚ for example parents‚ children‚ manufacturers and investors. Which is why Mattel had to come with a strong crisis communication
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Inside Toyland‚ written by Christine L. Williams‚ is a look into toy stores and the race‚ class‚ and gender issues. Williams worked about six weeks at two toy stores‚ Diamond Toys and Toy Warehouse‚ long enough to be able to detect patterns in store operations and the interactions between the workers and the costumers. She wanted to attempt to describe and analyze the rules that govern giant toy stores. Her main goal was to understand how shopping was socially organized and how it might be transformed
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Ultimate Babe in Toyland As I walked down the aisle with my niece I felt as though I had fallen into a bottle of Pepto Bismal when in fact we were only in the Barbie section of the local toy store. There were hundreds of pink boxes with the 11 and ¾ inch doll in them. I was instantly brought back to my childhood and the hours that I spent playing with this timeless toy. Amazement arose because the tradition of this toy has survived for so many years. Ruth Handler a co-founder of Mattel‚ invented
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pleasure to the widest range of relevant stakeholders making society as a whole better off. The pleasure is often measured in terms of increasing happiness and/or reducing pain‚ where happiness and pain can be either physical or psychological. In Mattel case‚ there were many negative consequences resulting in the contaminated malfunction toys. For example‚ the excess lead paint over permissible levels in the toys can cause permanent brain damage and even death. The improper toys’ designs failed to
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COMPANY PROFILE Mattel‚ Inc. REFERENCE CODE: 07512FFD-FF7B-47F6-98FE-6260A6CFFE32 PUBLICATION DATE: 26 Oct 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Mattel‚ Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts..............................................................................
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