turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation . Launched various oral care and personal care products like Colgate Toothpowder‚ Toothbrushes‚ Palmolive Shave Cream‚ Halo Shampoo‚ Charmis Cream. 1960s – 1970s... Consolidated Indian presence and became a blue chip company on the Indian bourses. 1980s
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psychosexual stages in Freud’s theory‚ the first being the oral stage during which the infant focuses on satisfying hunger orally. Sigmund Freud believed that during this stage of development the person can become fixated in the oral stage of development. An infant’s pleasure and comfort centres on having things in the mouth during this psychodynamic stage. If the mother weaned too early‚ it may fail to be resolved later in life which can then lead to oral fixation. The action of putting something in their
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How to keep a bright smile? The best way to enjoy a nice smile and healthy teeth is to continue the good oral habits started early in childhood*. It is important to: • Brush twice a day with fluoride toothpaste to remove Plaque. Plaque causes tooth decay‚ that why it is important to get most of it out by brushing. • Floss daily‚ Flossing removes plaque and food particles between your teeth and under your gumline. Plaque can turn into tartar. Tartar is hard yellow build-up. • Limit sugary foods
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and if a certain capacity is not formed at its schedule‚ it can have unfavourable consequences on the development. According to Freud and Erickson‚ the first stage starts from birth and lasts approximately up to a year. Freud (1905) called this an oral stage and the libido is concentrated on the mouth area. The infant drives the pleasure from the mouth by sucking‚ feeding
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Creative Brief Template (IMC Brief) Details Document your Brand Item‚ Groups Members and Group Name. Hawley & Hazel Chemical (H&H)‚ a joint venture with Colgate-Palmolive‚ is involved in the manufacture of components for oral care products‚ e.g. Darlie and Colgate toothpaste‚ toothbrushes and personal care series of Palmolive. 1 Marketing Objectives The brand’s marketing objectives such as share or volume goals‚ summary of market situation‚ key competitor activity‚ marketing
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Sexually transmitted disease also known as Sexually Transmitted Infection (STI) or Venereal Disease (VD) is an illness that has significant of transmission between humans or animals by means of human sexual behavior‚ including vaginal intercourse oral sex and anal sex. While in the past‚ these illnesses has mostly been referred to us STD or VD‚ in recent years the term sexually transmitted infection has been preferred‚ as it has a broader range of meaning; a person may be infected and may potentially
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Precision" or as "Precision by Colgate"Communication and promotion: This is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing productsMajor competitors in the super-premium segment: Oral-B‚ Reach Advance Design‚ Crest Complete‚ and Aquafresh FlexDifferential pricing structure: Niche market vs. Mainstream marketDifferent advantages/ disadvantages: Niche market vs. Mainstream marketDramatically change in technology advances: new toothbrushes
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the dominating cause of disability and death. (Cekici‚ Kantarci‚ Hasturk‚ & Van Dyke‚ 2017). Chronic Periodontitis is among the many chronic diseases our society faces today. Oral care is often something taken for granted‚ habits are formed which don’t always include a thorough oral care plan‚ it is easy to forget how good oral hygiene can be life saving. Throughout this paper we will be discussing health promotion related to Chronic Periodontitis‚ which is a prevalent disease among adults and older
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Legends on the net by Fernback Legends on the net by Jan Fernback‚ he argues that the oral cultural has been changed from past to contemporary. He says that‚ orality and literacy becomes less important because of human develop the cyberspace. Today‚ in our society people need to use internet because we are using it everywhere and it becomes part of our culture. In addition‚ the author says that‚ oral tradition has been warning for community living. Fernaback agues that‚ urban legend as popular
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Coenzyme Q10’s Role in Treatment for Periodontal Disease Good oral hygiene is not simply a matter of maintaining appearances. In the absence of cautious oral care‚ plaque and tartar will build up‚ resulting in gingivitis and possibly progressing to periodontal disease. And periodontal disease has been associated with increased risks of conditions ranging from heart disease to stroke and even pancreatic cancer. By harnessing natural bioactive components‚ such as pomegranate‚ green tea‚ and coenzyme
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