Lindgreen‚ A.‚ Beverland‚ M.‚ Vanhamme‚ J.‚ & van Wijk‚ R. (2007). Why pass on viral messages? Because they connect emotionally. Business Horizons‚ 50(4)‚ 291—304. Dobele‚ A.‚ Toleman‚ D.‚ & Beverland‚ M. (2005). Controlled infection! Spreading the brand message through viral marketing Business Horizons‚ 48(2)‚ 143—149. Dove. (2007). Campaign for real beauty. Retrieved July 7‚ 2008‚ from http://www.campaignforrealbeauty.com/ DuPont. (2008). DuPontTM StormRoomTM with KEVLAR1: Product information. Retrieved
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BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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MAPÚA-NSTP ON-LINE LEARNING EXERCISE SUMMARY REPORT Prepared by : Calma‚ Armie M. Section: AY02 Date: 5/21/2013 Activity Title: Chapter 12 HOMEWORK NO. 4 GROUP NO. 3 Reminder: Use arial font; size - 12; single –spaced. (Your answers should be in narrative format and do researches to provide more suitable responses.) Answers: 1. In your own understanding‚ What is Community Organizing? Community organizing is a process where people come together to strengthen
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Why is fluency important? “Fluency is important because it provides a bridge between word recognition and comprehension.” (Reading Links‚ 2002‚ p. 9). Fluency doesn’t ensure comprehension‚ but comprehension is difficult without fluency. If a reader is constantly stopping to decode and figure out unknown words‚ most likely meaning will be disrupted and the process of reading becomes long and laborious. When students make gains in reading fluency‚ they are able to put their energies into comprehension
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This high performance team model took a lot of critical thinking and group think to design. Critical thinking is defined as‚ skillful‚ accountable thinking where the group studied the problem from every aspect and then used our better judgments to come up with the most effective solution. Group think is where the group found out what the problem was by agreement and came up with the best way to deal with it. This team worked great together as a whole. The team has grown to have cohesion. Cohesion
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Assalamualaikum Wr. Wb Honorable : All of the juries of Speech contest Honorable : All of the teachers Unforgettable : All of the participants of Speech Contest Ladies & Gentlemen Happy brothers & sisters Firstly‚ let’s pray and thanks unto our God Allah SWT‚ who has been giving us mercies and blessings‚ so we can attend and gather in this nice place with good condition and happy situation. Secondly‚ may sholawat and salam always be given to our prophet Muhammad SAW the
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During the 1980s and the early 1990s MTV was responsible for multiple changes to rock music. MTV became the first global network for music on television. MTV provided a change in “the way that the industry operated.” (Schloss‚ et al.‚ 250) It allowed artists to create music videos that portrayed their songs in funny‚ or even satirical ways. MTV also speed up the process of promoting a band and getting it out there. Due to the fact that MTV was a great promotional tool‚ rising artists could use “music
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Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs • Establish separate marketing programs • Leverage secondary association (e.g.‚ co-brand‚ use celebrities)
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My favourite brand and it ’s brand image My favourite brand is Pepsi. Pepsi is a carbonated soft drink which is the second most famous brand of soft drinks after Coca Cola. Although‚ there is no big difference in taste between these two products‚ I prefer Pepsi over Coca Cola. I think Cola is more sweet and Pepsi is rather „soft“ in taste. Pepsi was originally invented by Caleb Bradham. He was a North Carolina pharmacist‚ who created this soft drink to serve his drugstore ’s fountain customers
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The Road To RoI Building a Strategy for Social Marketing Success INTRODUCTION The era of social media has taught marketers an important new truth: You no longer control how consumers perceive your brand. What matters most today is not what you say about your brand — it’s what consumers say about it. Successful social brands understand that they must influence this conversation without trying to control it. But how do they accomplish that? The road to social marketing success begins with a
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