Discuss digital convergence and how it has impacted media regulation. DIGITAL CONVERGENCE With the several advances in technology these days‚ digital convergence is something that has gained much relevance in today’s world. There is no universal definition of convergence‚ although generally it is understood to mean the ability of different networks to carry similar kinds of services e.g. voice over Internet Protocol (IP) or over circuit switched networks‚ video over cable television or Asynchronous
Premium Mobile network operator Mobile phone Telephone company
China is a very strong power and with the continued growth of this it’s considerable influence on world affairs will become more apparent in the next decades. A peculiar scenario has played out in the past years - the heightened fear of current global powers over China’s rising has actually helped enhance (maybe even exaggerate) China’s status as this formidable force on the world stage. According to data cited by Michael Beckley (2011/12; p.41) “the ‘rise of China’ has been the most read-about
Premium International relations
Social Media Presence Why LinkedIn? A survey of recruiters reports that overwhelmingly‚ recruiters who use social media use LinkedIn to post jobs‚ search for candidates‚ contact candidates and do pre-interview vetting (Jobvite 6th Annual Social Recruiting Survey) We want you to have a LinkedIn presence that you can update and polish as you work toward your graduate degree. This assignment has two parts: Create a written work document that helps you gain clarity about your profession‚ trends
Premium Competition Competitor analysis
Power of Loyalty In epics‚ the faithfulness and loyalty of characters are put to the test in relationships and conflicts. Through these situations‚ some thanes fail to live up to the ideal of loyalty. However‚ Beowulf maintains loyal to his alliances through all struggles which illustrates his extraordinary faithfulness. In the epic Beowulf‚ Beowulf emphasizes the ideal of loyalty throughout his relationship with his lord Higlac and his host Hrothgar. First‚ Beowulf stays loyal and faithful
Premium Beowulf English-language films Germanic peoples
BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
Premium Brand Brand management Marketing
The advent and prosperity of the Internet has provided many marketers with a platform to spread brand awareness. E-Marketing is defined by Chaffney as “The management and execution of marketing using electronic media such as the web‚ e-‚mail‚ Interactive TV‚ IPTV and wireless media in conjunction with digital date about customers characteristics and behaviours”(Chaffney‚ 2006 p. 10) In “2009 brands spent half a billion pounds on internet advertisers‚ up from £114 million in 2002“(mintel‚2010) This
Premium Marketing Internet marketing
Research in Communications • Vol. 1‚ No. 2 • Fall 2010 Music in the Digital Age: The Emergence of Digital Music and Its Repercussions on the Music Industry Sadie A. Stafford* Senior Majoring in Broadcast and New Media Elon University Abstract The clearly ubiquitous evolution of digital music has created an apparent and drastic shift in the way consumers and producers view and use the music industry. The presence of these music files that have been digitally compressed‚ thus making them
Premium Record label File sharing Music industry
Digital divide crosses all borders‚ culturally and geographically‚ discuss how the digital divide affects society in 2014. Digital technology is viewed as one of the influential concepts in our evolving community‚ forming the basic structure of our global society as we advance into the information age. It is this concept of the advances in information computer technology that introduces the term ‘digital divide’‚ with it’s universal relevance it is capable of transcending all cultural and geographical
Premium Technology Social class Computer
BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
Premium Marketing Brand
CUSTOMER RETENTION STRATEGIES USED BY INTERNET SERVICE PROVIDERS IN KENYA 1 TABLE OF CONTENTS PART ONE INTRODUCTION ……….………………………………………………….……………3 1.1 Background ……………………………………………………………………….3 1.1.1 Customer Retention Strategies…………………………………………………….4 1.1.2 Internet Service Providers …………………….…………………………………..6 1.2 Research Problem ………………………………………………………………...8 1.3 Objectives of the Study ………………………………….………………………10 1.4 Importance of the Study ……………………………………………………...….10 PART TWO LITERATURE REVIEW
Premium Marketing Loyalty program