Unit 1 – The Information Age The Digital Divide The digital divide is the term used to describe the difference between in technology use and availability around the world‚ some factors which affect the digital divide are socioeconomic‚ geographical and the fear of technology. Sub affecting issues are things such as age‚ gender‚ religion‚ income‚ technology available and more. Within the digital divide there are the information ‘haves’ and ‘have-nots’ this creates an inequality around the world
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The Brand Elements of Vodafone Submitted to: Prof. Manoj Motiani Submitted by: Bharat Kumar Bajaj Vimal Jagani Vipul Gupta
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Digital Storytelling For Cross-Cultural Communication In Global Networking Patricia Search Abstract In global networking the human-computer interface is the crucial communication link between the author and the user. In website design it is important to r ecognize cultural differences and understand how the design of the computer interface can reflect the culture of a particular audience. Digital storytelling is a design technique that can reflect cultural differences and engage the user. Modern
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DIGITAL INDIA Digital India A programme to transform India into a digitally empowered society and knowledge economy DIGITAL INDIA What is Digital India? Digital India is a Programme to prepare India for a knowledge future. The focus is on being transformative – to realize IT + IT = IT The focus is on making technology central to enabling change. It is an Umbrella Programme – covering many departments. It weaves together a large number of ideas and thoughts into a single‚ comprehensive
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Brand Personality Definition Have you recently come across statements like “Brand X is rugged and macho with a spirit of adventure and freedom” or “Brand Y is stylish‚ trendy‚ younger and competitively priced”? These are some statements that tell about what is the personality of the brand in the minds of the consumers. Aaker defines Brand personality as ‘a set of human characteristics associated with the brand’. Brand personality is formed when the brand is personified or given some human traits
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ABSTRACT Political management of the extraterrestrial (ET) presence on Earth has evolved during the course of the successive US Presidential administrations that had to deal with the policy issues that arose once irrefutable proof of such a presence was brought to the attention of policy makers. This evolution of responses by Presidential administrations can be broken into five historic phases which demonstrate a gradual erosion of Presidential/executive oversight‚ and the growing autonomy/independence
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Theme of Loyalty Dogs have been considered symbols of loyalty for generations‚ even earning the epithet “Man’s Best Friend.” The great amount of love and faithfulness that dogs display toward their families is so iconic that outlines of dogs have become common symbols of loyalty. In Romeo and Juliet‚ loyalty runs in families from the head of the household through to the lowest of servants. All Montagues‚ including their servants and friends‚ feel a unanimous hatred toward the Capulets‚ and vice
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| |Big savings on Internet Bandwidth. When the computer is off‚ internet downloads cannot happen. | |Guaranteed fresh User Desktop Experience on every timer start. This is applicable especially if the computer is protected by deep freeze or | |similar software. | |Managing and operating an internet cafe or pisonet shop will
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Contents I. Introduction 2 II. Brand 1. Definition of Brand 3 2. What Makes a Brand Great 4 3. Brand as a Business Asset 6 III. Global brand 1. Globalization and Brand 7 2. Brand Building Focus on the Brand Identity 7 IV. Building Brand with Brand Advertising 1. Building Brand – The Role of Sponsorship 10 2. Building Brand – The Role of Web 13 3. Building Brand – The Role of Media Advertising 14 V. Conclusion 15
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INTERNATIONELLA HANDELSHÖGSKOLAN HÖGSKOLAN I JÖNKÖPING Customer Loyalty Research - Can customer loyalty programs really build loyalty? Bachelor thesis within Business Administration Author: Kellgren Cecilia Moradi Ladan Romppanen Maiju Tutor: Jönköping Johansson Anette‚ Raviola Elena January 2007 JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL Jönköping University Kundlojalitets forskning - Kan lojalitetsprogram verkligen skapa lojalitet? Kandidat uppsats inom Företagsekonomi Författare:
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