exposed to human presence‚ the effect of human presence and crowd sizes on captive animals has not been extensively researched. For apes‚ some studies have been conducted with gorillas (Gorilla gorilla) and even fewer with chimpanzees (Pan troglodytes);
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The term “digital” is used to refer to data in the form of discreet elements (Gere‚ C‚ 2009) but digitisation is defined as the conversion of analog information into digital information (Dictionary‚ 2003) although computer technology and digital technology can be interchangable. The ever increasing digital world has turned into a phenomenon which we are dependant on and bound together regardless of distance between individuals who interact with each other. Technology and digital networks are
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Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Content Introduction 3 Brand positioning 3 Plan and implement marketing brands 4 Criteria 4 Tactics 4 Strategies 5 Value marketing brands 7 Improve and maintain the value of the brands 7 Conclusion 7 Literature list 8 What is brand management? Introduction Brand management. Or literally: managing a brand. But what does it contain‚ brand management? How does it works and what can
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sophisticated‚ and loyal employees can be retained by hotels‚ high quality of service‚ hotel brand and honor‚ and revenue can be guaranteed to a large extent. As a result‚ employee loyalty is one of the core competitiveness of hotel‚ largely influencing and determining the further development. Also‚ employee loyalty is one of the indicators of the performance Human Resource Management in a hotel. Employee loyalty is expressed by the behaviors and attitudes that are showed by hotel employees (Ineson &
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Digital Journalism Final Exam Study Guide I) DIGITAL MEDIA • TRIAL Framework: • Technologies : tools and associated processes that are used to create meaning in media text • ex) camera‚ computer‚ microphone‚ internet‚ software • Representations : constructions of people‚ place‚ events‚ ideas‚ and emotions that are applied to create meaning in media texts • ex) people’s stereotypes of different types of people‚ how media represents people‚ places‚and every other things Institutions : the organizations
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Internet Safety‚ or Online Safety‚ is the knowledge of maximizing the user’s personal safety and security risks on private information and property associated with using the internet‚ and the self-protection from computer crime in general. As the number internet users continue to grow worldwide‚[1] internet safety is a growing concern for both children and adults. Common concerns regarding safety of the internet include malicious users (Spam‚ Phishing‚ Cyberbullying‚ Cyberstalking etc.)‚ websites
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Strength can be defined in many different ways. To some people‚ strength is about building the muscles in our body. To others‚ it is about being strong in the mind. To me‚ strength in our character is the most important as it is about being resilient and never giving up. Strength in character is the most important strength that anyone could possess in my opinion. Quoting Lawrence G. Lovasik‚ “Strength of character means the ability to overcome resentment against others‚ to hide hurt
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“Impact of the Digital Revolution in Marketing and Consumer Behaviour” Table of Contents Introduction * Digital Revolution * Marketing * Consumer Behaviour Analysis/Research * Impacts on Marketing * Impacts on Consumer Behaviour Conclusion References Introduction The Digital Revolution is the change from analogue mechanical and electronic technology to digital technology that has taken place since c. 1980 and continues to the present day. Implicitly‚ the term also refers to the sweeping
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