"Mtv develop a digital strategy that will maintain viewer loyalty and ensure a strong brand presence on the internet" Essays and Research Papers

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    Presence vs. Presents.

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    Civil right leader Reverend Jesse Jackson says “Our children need our presence more than our presents”. This saying is very true. The most precious present a parent can give their children is just being with their kids. All parents love their kids but kids are not able respond equally. Today neither parents are able to express their love nor are the kids able to realize it. Parents are never able to embrace their kids and say you love your kids. But that doesn’t mean parents love their kids any less

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    Brand extension

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    Porsche –True to Brand? 1. Issues on Porsche’s brand equity in related to entering Sport-Utility Vehicle(SUV) market a. Concerns on brand equity with SUV category There are two main concerns related to Porsche’s expansion to SUV category. First is whether entering in to SUV market would be a smart move in brand equity’s point of view. And the other concern how a choice of production location might affect Porsche brand. The case identifies three uncertainty which would be elaborated in the following

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    Digital Media

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    Digital Media Improving Intelligence BA 353 The debate over media affecting intelligence has been around even before Socrates theorized that the evolution of written text would make people forgetful and unwise. Our increasing use and immersion in digital media makes us stupid and intelligent at the same time. In this paper I will outline how digital media is making us dumb but ultimately smarter‚ how we use technology as an extension of ourselves‚ and where digital media will take us in the future

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    Nike Brand equity

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    designing‚ developing‚ and marketing athletic footwear‚ attire‚ equipment and accessories‚ а lot of companies go out on a limb when it comes to business decision or management strategies with Nike Corporation. Nike is а powerful company. Nike Corporation is a well managed company in а striking industry‚ the company has a strong brand image‚ and they are effectively capturing the value shaped from their savings. Modern superior ways to make products are significant in today’s Apparel companies‚ both to

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    Presence of Water on Mars

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    sedimentary layers and lake beds‚ even though these could have other explanations such as lava flows. Scientists have used their knowledge on how water shaped features appear on Earth to examine similar features on Mars and deduce the past or recent presence of water. Also geologists know which minerals are formed by water on Earth‚ so if these are found on Mars they indicate that water was once present. Also important in interpreting discoveries of water on Mars is the “triple point of water”

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    Nike Brand

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    III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive side when compared to otherathletic shoes brands in the market today‚ but with such a strong brand reputation people continue to buy

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    Brand Communication

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    Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references

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    Loyalty Schemes

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    Loyalty Schemes Marketing Report By Sam Inkersell Table of Contents Introduction……………………………………………………………………………….……3 Fly Buys.……………………………………………………………………………………………4 Coffee Cards…………………………………………………………………………………….6 Return Reward Programme….……………………………………….…………………7 Conclusion……………………………………..………………………………………………..8 Reference List…………………………………….…………………………………………….8 Introduction The purpose of this report is to analyse three different loyalty programs in New Zealand and they benefits that they

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    Digital Forensics

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    Digital forensics (sometimes known as digital forensic science) is a branch of forensic science encompassing the recovery and investigation of material found in digital devices‚ often in relation to computer crime. The term digital forensics was originally used as a synonym for computer forensics but has expanded to cover investigation of all devices capable of storing digital data. With roots in the personal computing revolution of the late 1970s and early ’80s‚ the discipline evolved in a haphazard

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    Loyalty In Beowulf

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    Beowulf focuses on the strengths in loyalty. The ideal presentation of loyalty is shown through the protagonist‚ Beowulf. Loyalty is one of Beowulf’s guiding virtues throughout the epic poem. Because he is such the ideal nobleman‚ the failure of others in the epic poem to be as great as Beowulf makes him seem more noble and faithful. Beowulf was always very loyal to all of his country‚ kingdom‚ king and subjects around him. With all of this and his courage‚ he was a model hero for what he was portrayed

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