Differences between Local and International Brands: Strategic Implications for International Marketers The article “Real differences between local and International Brands: Strategic Implications for international marketers” by Isabelle Schuiling and Jean- Noël Kapferer focuses on the differences between local and international brands in a globalization context. Specifically‚ the article explains the trend of companies that are concentrating their efforts on developing international brands and are eliminating
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THE STATUS OF LOCAL DIGITAL MOBILE PHONE BRANDS IN THE MARKET: AN ASSESSMENT ______________ A Research Presented to The College of Business Administration Polytechnic University of the Philippines _____________ In Partial fulfillment of the Requirement for the Degree Bachelor in Marketing Management ______________ By Altiche‚ Raffy L. Atienza‚ Loraine L. Borabo‚ Rosemarie P. Daza‚ Jeffrey E. Esperida‚ Jarvey S. Garcines‚ Kerrwin M. Labrador‚ Charlene D.S. Masukat‚ Walib
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become the eyes catching brand in the most famous giant shopping mall. This brand also the most successful brand that I meet that can compete with the foreign same line brands like Giordano‚ Esprit‚ Elle and etc. From the minor focus group I did between my friends and relatives‚ surprisingly more than 90% of them thought that Padini is the foreign branded name like Esprit. Until I told them that actually Padini is the Malaysia local brand they also feel proud of this brand--- Padini. Thus‚ Padini
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Fashion Brands Meet Social Networks Introduction “Fashion is not something that exists in dresses only. Fashion is in the sky‚ in the street‚ fashion has to do with ideas‚ the way we live‚ what is happening.” -Coco Chanel In the fashion industry‚ it’s about going ahead and setting the trend or run as fast as you can to not be out of date. What’s happening right now is that the way people communicate and keep connected has been changing because of the internet and so called social networks. At
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Assess the global role and local impact of multinational companies. A multinational company is often defined as a corporation whose operations and investments are broaden across a number of countries. They are also referred to as transnational companies. Therefore given this definition it would be expected that if a company operates over such a large territory that it would indeed have many effects and impacts‚ locally and globally‚ and its role would also be quite significant as it can have a direct
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Mercier du Paty de Clam Laetitia (10902550x) Analyze the advantages and disadvantages of using a global brand name INTRODUCTION Nowadays the global market is quite attractive for high competition environment. In order to be visible in global market‚ brands can be used to play an important role. From marketing point of view‚ brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential
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riod of 1450-1750 opened up a global network of connections between the news worlds and old worlds. This era begins with the discovery and following European colonization of the Americas and the African slave trade (diaspora). The interactions focused on three regions: Western Europe‚ Africa‚ and the Americas. The communication expanded the economies of all three regions while damaging social structures of Africa and forging new social structures in the Americas By 1450‚ Europe was on the verge
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successfully. IEEE 802.11 is a set of standards for implementing wireless local area network (WLAN) computer communication in the 2.4‚ 3.6‚ 5 and 60 GHz frequency bands. They are created and maintained by the IEEE LAN/MAN Standards Committee (IEEE 802). The base version of the standard was released in 1997 and has had subsequent amendments. These standards provide the basis for wireless network products using the Wi-Fi brand. The most prevalent is 802.11b. Equipment using 802.11b is
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Statement of Purpose Msc in Global Brand Management (Griffith College Dublin) My name is Thomas Pincon. As a student of the ISG‚ PATIS‚ France‚ I would like to inform you concerning my desire to integrate your prestigious institution and especially the course of Global Brand Management. As I could read about the subject‚ the Griffith College is highly recommended for globally oriented students looking for a high quality training and for a strong professional and personal experience. My
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Bridging brands and borders: Trends and tactics to connect global brands with Asian consumers This article briefly states the idea of brand internationalization. Whether brands should localize themselves based on the tastes of the market or they should keep their identity intact. The author‚ Craig Briggs states that certain risk is involved when a global company tries and changes too much as per the local tastes. The articles also stresses on instances from the past on Global companies like Starbucks
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