ICMR Case Collection Co p y Icfai Center for Management Research MTV Networks: The Arabian Challenge o D . N ot BSTR294 - Teaching Note 2009‚ Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ used in a spreadsheet‚ or transmitted in any form or by any means- electronic or mechanical‚ without permission. To order copies‚ call +91-40-2343-0462/63 or write to Icfai Center for Management
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Alumno: Raúl Rengifo Lozano MTV Networks: The Arabian Challenge 1. Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? The Arab culture is known for reacting‚ and some think over reacting negatively to controversial content. The Middle East offered a huge population of youth with a rich and diverse culture. In an effort to adopt the strategy
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MGMT2102 Case Study: MTV Networks- The Arabian Challenge MTV (Music Television)‚ launched in 1981‚ pioneered the concept of a cable music channel. MTV’s global expansion strategy since the mid-1990s was to “Think globally‚ act locally‚” where they aim to adapt to local conditions by really reflecting the youth culture‚ and adhering to local taste and culture. In this case‚ analysts felt that the Middle East would prove to be MTVN’s most ambitious and challenging venture‚ however MTV still decided to
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MTV Networks: The Arabian Challenge 1. Question 1 Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? First of all‚ it is impossible to talk about groups of people without generalizing. At this point it must be emphasized that there is not just “one” Arab culture or society. The Arab world is full of rich and diverse communities‚ groups and
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MTV Networks – The Arabian Challenge Case Study Question 1: Experts felt that one of the biggest challenges faces by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. What challenges does the culture pose to MTV? When talking about Arab it must be clear that there is not just “one” culture or society; it is full of different and various communities‚ groups and cultures. It can be said that each of these Arab countries have different thinking and
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Objectives and Strategies MTV began as a unique and entertaining concept. A non-stop music video channel‚ which “served as a new promotional tool for recording artists‚ a new advertising vehicle for manufacturers‚ [and] a unique program format for cable operators” (Benjack 280). For most of the 1980s MTV remained an outlet for performers to simply get their new music noticed and attract new fans with creative videos. One of the earliest and greatest cable success stories; MTV was established by Warner
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strategic management process by creating and starting a the MTV channel in 1981 targeted teens and young adults‚ then then in 1992 they created the TV show The Real World about seven strangers living together and was filmed on a daily basis. The show and channel did so well that it had massive audience which was over 2.1 million subscribers. When the audience increased the process allowed them to grow which lead them owning numerous amount of MTV TV channels and show as well in which lead them to go digital
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Case Study: MTV Network: The Arabian Challenge Miguel Iglesias PID: 3966924 International Management (MAN4600) Professor Khosravi September 27‚ 2012 “Case Study: MTV Network‚ The Arabian Challenge” Abstract MTV Networks‚ known as the biggest music television channel in the world set a new challenge of introducing their channel to Middle East or to the Arab countries. Even tough MTV had spread almost through the whole world they had this challenge as one of biggest challenge they could
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MTV NETWORKS: A GLOBAL BRAND GOES LOCAL TALKSHOW: MTV 30 | Role play: 1. MC 1& Telephone holder: Tokimitsu 2. MC 2: Manh Cuong 3. Guest speakers:- Senior Manager of MTVAsia – Mr. San Nong Lau‚ who has been in this position for more than 15 years: Trung Ha- CEO of MTV Networks - Mrs. Judy Mc Grath‚ who has just resigned as the CEO of MTV Networks at the age of 57 –: Phuong Anh 4. Reporter from TIME Magazine (Asia Edition‚ Hong Kong): Nhan 5. Audiences at the talk show: Huyen
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Case Analysis: MTV Arabic Introduction: Music Television or MTV is the pioneer of the concept of a cable music channel. It started in 1981 in United States. This was a mark of the commencement of the cable TV revolution in the history. The primary audience for MTV is those in the 12 to 24 age group. Later on‚ MTV launched many sister channel‚ this includes VH1 (video hit one) which shows light popular music‚ Rhythm and blues which shows R&B‚ jazz‚ classics and country music‚ and lastly Nickelodeon
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