Case Study Module 1: MTV goes global with local beat Allison Moore International Business GBA Instructor: Jimmy Surin Saint Leo University Date: October 26‚ 2014 Music Television‚ (MTV) a music feature TV slot entered the business in 1981. Claimed by media giant Viacom MTV has kept on growing following its initiation‚ entering the worldwide market in 1987. By 2004‚ the organization telecasted on 72 separate stations‚ arriving at in excess of 321‚000‚000 viewers found in 140 separate
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to prominence with the June 2008 release of her second album‚ One of the Boys‚ which produced the singles "I Kissed a Girl"‚ "Hot n Cold"‚ "Thinking of You"‚ and "Waking Up in Vegas". The Katy Tour. In November 2009‚ she released a live album titled MTV Unplugged‚ which features performances of several tracks from One of the Boys. Perry’s third record‚ Teenage Dream‚ was released in August 2010 and spawned the Billboard Hot 100 chart-topping singles "California Gurls"‚ "Teenage Dream"‚ "Firework"‚
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ICMR Case Collection Co p y Icfai Center for Management Research MTV Networks: The Arabian Challenge o D . N ot BSTR294 - Teaching Note 2009‚ Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ used in a spreadsheet‚ or transmitted in any form or by any means- electronic or mechanical‚ without permission. To order copies‚ call +91-40-2343-0462/63 or write to Icfai Center for Management
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Alumno: Raúl Rengifo Lozano MTV Networks: The Arabian Challenge 1. Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? The Arab culture is known for reacting‚ and some think over reacting negatively to controversial content. The Middle East offered a huge population of youth with a rich and diverse culture. In an effort to adopt the strategy
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MTV Networks – The Arabian Challenge Case Study Question 1: Experts felt that one of the biggest challenges faces by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. What challenges does the culture pose to MTV? When talking about Arab it must be clear that there is not just “one” culture or society; it is full of different and various communities‚ groups and cultures. It can be said that each of these Arab countries have different thinking and
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Problem statement: “How can MTV make use of their global strategy and corporate governance in order to maintain their competitive advantages in the next three till five years?” LG1 What is a global strategy and what types do you have? (Pros/Cons + Cultural and Ethical aspects) Source 1: Hill‚ J. & Jones R. (2010)‚ Theory of Strategic Management‚ Ch. 8‚ South- Western: Cengage Learning Source 2: Johnsen‚ G. Scholes‚ K. & Whittington‚ R. (2008)‚ Prentice Hall Exploring Corporate Strategy 8th
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Overview of Rice Milling Rice is harvested at moisture contents typically ranging from 13% to 22% (wet basis). Because these moisture contents are greater than those safe for long-term storage‚ rice is dried within a fairly short period after harvest to 12% to 13% moisture content before being placed in storage. Once dried‚ “processing” or rough rice into milled rice takes place throughout the year and consists of several operations. After cleaning to remove foreign material‚ rough rice
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Amusements. The subsidiary is Viacom 18‚ which includes VH1‚ Nickelodeon‚ Comedy Central‚ MTV‚ Sonic Nickelodeon‚ Colors and Rishtey. The divisions of Viacom could divide into two parts. One section is Film Production and Distribution‚ including Paramount Motion Pictures Group(Paramount Pictures‚ Paramount Vantage‚ Insurge Pictures‚ Paramount Animation‚ Paramount Pictures International)‚ MTV Motion Pictures Group(MTV Films‚ Nickelodeon Movies)‚ Paramount Home Entertainment‚ Paramount Famous Productions
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Throughout the 80’s‚ 90’s and 2000’s‚ MTV has not only changed the music industry but influenced society in many ways. MTV changed the way people viewed music on August 1‚ 1981 when the channel made it first appearance. From the moment‚ the colorful‚ fast paced network was aired people from all over the world were affected. However‚ MTVs influence over the past few years has altered in a drastic way as well as the look and feel of it. The music‚ shows aired and style of MTV all play a part in its effect
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1. MTV is a good example for the maxim “think globally‚ act locally”. globalization seems to homogenize the attitudes and spending habits‚ but I think that there is still difference between viewers for cultural or religional reasons. For example French people wouldn’t choose to watch american programs special to their culture such as american wrestling . Otherwise I think that Globalization sometimes don’t affect people directly . it affect first leading members of society like singers‚ writers
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