Analysis of MTV Networks: The Arabian Challenge Introduction With the boom of globalization and the world’s growing love of celebrities‚ it was about time that the music and youth entertainment industry tapped into the consumer hungry Arabian market. MTV saw this opportunity as a move that could unite the Arabian population by showcasing local talent on a world stage‚ as well as bringing international stars into the region. The market for an international music channel in the Middle East was
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hard for one to dispute the fact that MTV has influenced every pop culture trend since its birth in 1981. One could even say that MTV is pop culture. No other media network holds in the palm of its hand the power to control popular cultural evolution the way MTV does. What other media network has influenced and help shape public opinion‚ filmmaking‚ newsgathering techniques‚ presidential politics‚ and world politics like MTV has? In addition to that‚ MTV can take credit for reconstructing the
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1.After completing the reading it seems to me that there are two main reasons as to why MTV was so important to how rock music changed during the 1980s. The first reason being the fact that MTV provided a change in “the way that the industry operated.” (Schloss‚ et al.‚ 250) MTV allowed for artists to promote themselves and their work on television‚ which allowed them to reach a more widespread audience. In addition‚ at this time the Baby Boomers were now older‚ around their thirties‚ and thus it
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Shihui Guo IB315-01 Prof. Mamoun Assignment#1 1. Expert felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? Compare to Western countries like US‚ the Middle Eastern world holds more conservative stand and is culturally sensitive. The Arab culture consisted with huge population of youth and young adult that are rich and diverse. Also the Arab culture
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MTV Arabia 1. Since one of the biggest challenges faced by MTV was launching MTV Arabia and coping with the prevalent culture of the Arab world‚ it is important to explain what issues may be difficult for them to deal with. Since the Arab world has many different types of societal and economic issues that relate to their various national people‚ their entertainment tastes and budgets must be catered to. The Arab culture is often much more conservative and based on traditional customs than MTV’s
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billion dollars could be spent by those teenagers. They have gotten more money from their parents. They become rich and could spend more on many products‚ which was a good opportunity for many businesses who want to produce teenagers’ favourite products. MTV‚ Madison Avenue‚ dream makers of Hollywood also targeted their products to those teenagers. Communications Professor of University of Illinois Robert McChesney described the teenager team just like Africa. It was the most studied generation in history
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considered normal according to MTV and ABC Family. The “teenage celebrities” on these shows are making it through life just fine; portraying that anyone else can too. Yes‚ these teenagers may have faced hard times in the beginning‚ but at the end of the day‚ their lives are unrealistically viewed as ordinary. Both MTV and ABC Family depict the lifestyle of being a pregnant teenager to be somewhat glamorizing. The reality television show 16 and Pregnant was first aired on MTV on June 11‚ 2009. This show
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Summary for Video Hunting for Good as seen on Frontline This video was about how to market to the teenagers in today’s society. Market Researchers focused on how to market “cool” to teenagers. A Market Researcher is someone who studies market conditions to find the best way to reach the local/regional/group they are marketing to. They found that the teen population is now the largest teen population ever (around 32 million). Because of this large population they are spending more money in
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percent of mothers who give birth out-of-wedlock are teenagers. MTV’s show “16 & Pregnant‚” which has only been on air since June 2009‚ is already reflecting the rapid boom in teenage pregnancy across various cities in America. Since the early eighties MTV has been considered somewhat of a cultural phenomenon for American adolescents and its depiction of gender has a strong impact that continues to this day (Holtzman 2000). Created by Morgan J. Freeman (director of teen shows Dawson’s Creek and Laguna
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” In the MTV case‚ strategic management and strategic management process are illustrated when they created the MTV channel in the early 1980’s in which they targeted an audience of teens and young adults. And then they added reality television in 1992. Even though for years the MTV ratings declined they still had a massive audience. By 1981 they had increased their subscribers to 2.1 million. When MTV’s audience expanded this allowed the company to expand and lead them to owning many MTV channels
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