adapt. This means media should also be ever-dynamic‚ new‚ and exciting." Media owners whose core target is young people are heeding the call‚ launching cross-platform media properties that give advertisers a whole raft of ways to reach their market. At MTV‚ along with developing programmes that cater to the music‚ sport and fashion interests of viewers‚ greater
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Review the following argument: "Television programming such as MTV is corrupting young children." Write two‚ 2-page essays for this assignment: Essay 1--Persuade your reader to accept the argument‚ that television programming such as MTV is corrupting young children. (the "pro" side) Essay 2--Persuade your reader to reject the argument‚ and defend the credibility of television programming such as MTV. (the "con" side) Essay should be well reasoned and include references to support your conclusion
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involved content‚ features and entertainment‚ called “Virgin Xtras”.Collaboration with MTV networks as it was the most recognized youth brands in the country and unparalleled reach forthe under-30 market segment: Exclusive‚ multiyear content and marketing agreement. MTV network to deliver music‚ games and other MTV-‚ VH1-‚ and Nickelodeon based content to Virgin Mobile subscribers. Subscribers would have access to MTV- branded accessories and phones‚ graphics‚ ring tones‚ text alerts and voice mails
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A $150 billion dream is how the demographic of teens is described in PBS’ “Merchants of Cool”. The role that society has given to the media to dictate youth culture has become one of the most lucrative conquests corporations are battling over today. Much like empires throughout history‚ media empires today have found their ‘Africa’. This paper is an examination of this silent‚ bloodless conquest through two different sociological lenses. First we will consider the effect of media in youth’s culture
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the marketing niche strategy in television is MTV. This television company was music orientated at teenagers and young adults from 12 to 25 years of age. The company not only plays popular for such age groups music videos‚ it also produces multiple television shows that are popular mostly among this niche. Over the years of MTV’s existence it has proved to being successful‚ meanwhile it does not leave behind its old niche in search of older viewers. MTV expands its market segment by differentiating
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When you flip through a magazine‚ turn on a television show‚ watch a music video‚ and listen to any type of music you are sure to hear some form of sex being talked about‚ shown‚ or performed. Over 80% of all movies and television shows have some form of sexual content and 60% of music and music videos portrays sexual feelings‚ impulses‚ and provocative clothing (Gruber‚ 2013). Even commercials and magazine ads use sex to sell their products. And the ones that are mostly affected today from the abundance
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cell phone content to a new level that involves the delivery of content‚ features‚ and entertainment‚ which they call “VirginXtras.” Virgin Mobile customers have exclusive access to MTV‚ VH1 and Nickelodeon based content. This strategy appeals to the youth since most of their customers are MTV followers. Besides that‚ MTV networks is home to some of the most recognized youth brands in the country which is a perfect match to Virgin Mobile’s target market. Customers are given easy ways to vote for their
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OPEN UNIVERSITY m a l a y s i a FACULTY OF APPLIED SOCIAL SCIENCES (FASS) _______________________________________________________________________________ ABCG3103 GLOBAL COMMUNICATION _____________________________________________________________________ “GLOBAL COMMUNICATION INDUSTRY” • Semester • SEPTEMBER 2012 [18 NOVEMBER 2012] TABLE OF CONTENTS__________________________________________________________ 1.0
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pregnancy with MTV stars as exhibit A. New York Times ST‚ 1 Lederman‚ R; P McCormick‚ K. D. (2012). Pregnancy and childbearing among US teens. Planned Parenthood Rochman‚ B Serpe‚ G. (2011). ’Teen Mom’ Amber Portwood earns $280k A year from MTV. Sun‚ F. (2011‚ Jul 18). Teen moms are taking over reality TV.Is that a good thing? Time‚ 178‚ 1. Tomaszewski‚ J. (2011). Is MTVs Teen Mom welcome in your classroom? Education World. Serpe‚ G. (2011). ‘Teen Mom’ Amber Portwood earns $280k a year from MTV.
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An Icon Never Forgotten The world of pop culture would never be the same. His voice was harmonious‚ his moves earth shattering and his actions unequivocally eccentric. The whole world could only watch in astonishment as the “King of Pop” altered lives and established himself as the juggernaut of the music industry. Having been born in 1993‚ did not give me the opportunity to anxiously stay up until midnight‚ December 2‚ 1983 and witness the world premiere of Michael Jackson’s pinnacle‚ the hit
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