On September 29‚ 1981‚ MTV had been in operation for two months‚ with twenty advertisers and 30% of available commercial time. At this time‚ the company was owned and operated by the Warner Amex Satellite Entertainment Company.[1] “Youth will be served‚” this statement illustrates the foundations on which MTV was established. The company had already been serving the youths of the nation with “Nickelodeon‚” hence MTV was created to target the “bigger kids‚” the ones with enough discretionary income
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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MTV is one of the most popular T.V stations among teenagers. Along with being one of the most popular‚ MTV is also one of the most influential. When it comes to teenagers‚ our minds are like clay‚ waiting to be shaped and molded into more advance adult like minds. When you put together an extremely popular and influential T.V station‚ and a teenage mind‚ you tend to have an effect of some sort. The effect of MTV on young minds is like the power a dictator holds over his people. Its starting a craze
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Case Study-MTV‚ building brand resonance Fangzi Zhan UFID: 6158-9959 1. The brand images of MTV are youth‚ culture‚ music‚ and informational. The brand associations of MTV are fun‚ edgy fashion trends‚ creative‚ youthful‚ contest. MTV keeps their brand message consistent‚ which creates powerful image among its viewers‚ especially young viewers. Many famous artists can attribute their fame to MTV‚ because audiences expect MTV to represent and broadcast shows that are trendy and edgy. Many
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Teen pregnancy rates have been on a steady decline from 2009‚ and about six percent of this drop is accredited to the MTV reality show‚ 16 & Pregnant. MTV is an American television channel known for the airing of reality shows filled with controversial topics and dramatic scenes. 16 & Pregnant was first aired on the MTV channel in June of 2009. Created by Lauren Dolgen‚ 16 & Pregnant was the first show that strictly revealed the everyday lives of teen mothers. The reality show 16 & Pregnant has
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8/1/1981 ‘Ladies and Gentleman‚ Rock and Roll” The Buggles the video started “ Video killed the radio Star”. MTV started on a Saturday night 8/1/81 at 1201. Every teenager that was lucky enough to have cable was sitting in front of their television to watch the history of music changing right before their eyes. Video killed the radio star was only a handful VHS videos able to be played on this new 24 hours a day music video channel. Kids were able to see the band members almost feeling like
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MTV Strategic management is the process of analyzing the current situation‚ developing appropriate strategies‚ putting those strategies into action and evaluating and changing those strategies as needed (Coulter‚ 2013). This is exactly what MTV has done over the years since the beginning of its journey‚ which began in 1981. MTV has been using a first in market strategy‚ with the addition of MTV Asia‚ Latin America‚ Turkey and Arabia‚ which in turn is helping them to succeed by focusing on several
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Segmentation‚ Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist‚ then (2) select which ones we are best off trying to serve and‚ finally‚ (3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs
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MTV has been putting seven strangers into a mansion for years‚ but none of the previous episodes have been so intoxicated and as sexually driven as "The Real World---Key West". There is John‚ the typical frat boy‚ Svetlana‚ the sexy Russian princess‚ Paula‚ the confused and neurotic barbie doll‚ Zach‚ your typical nice guy‚ Janelle‚ know it all snob‚ and Jose‚ the guy with the biggest heart‚ and Tyler‚ the lone homosexual in the house. By putting young gorgeous people in one house‚ every roommate
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however MTV (Music Television) created a whole new generation that would change American culture forever in just a day. The debut of the first ever music video‚ ironically titled “Video Killed the Radio Star”‚ only vaguely foreshadowed the volume of impact that this TV show would have on the world. “It turns out‚ video now makes the radio star.” With 24 hours of straight music aired worldwide every day‚ MTV became a medium to revive old stars and make overnight sensations. Although MTV would soon
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