MKTG1266 Marketing Communications _______________________________________ Group Assignment By: Lin Jiaxin‚ Joyce (S3307512) Low Hui Ling‚ Rachel (S3307260) Nur Syarina Shaari (S3307456) Toh Yu Fen‚ Vivian (S3307365) Table of Contents 1. Situation Analysis 1.1. 1.2. 1.3. Internal Analysis External Analysis (PESTLE) SWOT Analysis 3 3 4 7 9 9 10 11 11 12 12 13 14 14 14 16 16 17 18 22 24 26 32 32 33 34 35 37 38 2. M arket Problem /Opportunity 3. M arketing Objectives 4. Positioning
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Panera Bread Essay Jordan Weinkle Ron Shaich has been an exemplary CEO for Panera Bread and has made decisions that have allowed the company to grow steadily‚ even through difficult economic times. When Shaich founded Panera Bread‚ his main goal was to provide nourishing food at a fast food pace in a sit down setting. Now‚ with more than 700 stores‚ he has created an extremely loyal following across the country. I will discuss two main points made by Shaich in the mini-documentary on Panera which
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Create the Value Page 1 Create the Value: Market Segmentation Analysis and a Value Proposition MKTG522: An Introduction to Marketing Management Professor Schauer Megan Purdy Keller Graduate School of Management mpurdy77@gmail.com November 11‚ 2014 Create the Value Page 2 What is Daylesford Organic Farm and what makes them such a draw for consumers? Daylesford Organic Farm is located in the countryside of the English Cotswold’s and its owners are Lord Anthony and
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The entrepreneurship and small business: MUJI case study Introduction In the global business‚ most of popular brands have been the entrepreneurship before they success. A number of individuals‚ who want to invest in some business‚ must have the investment budget or good financial status. However‚ the money is not the basic factor to invest the business yet the opportunities to initiate the business are more important than investment from shareholders. For example‚ Mr. Mark Zuckerberg‚ who is the
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For just six years‚ this firm has grown into multi-award winning international mobile car wash franchise system. In order to expand their global market‚ Ecowash Mobile provided franchise business strategy to build a team of entrepreneurs among Australia and several foreign markets. There are over 50 mobile units servicing in Australia and leading firm self as the no.1 mobile waterless car washing franchise in this country. Furthermore‚ since ecowash mobile is expanding internationally‚ the organization
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KFC The minimum financial requirement to open a KFC in the United States is $1.5 million net worth and $750‚000 in liquid assets. Item 7 of the Franchise Disclosure Document (FDD) outlines the investment costs necessary to enter the KFC system. Highlights are as follows: |[pic] |[pic] | | |Building Construction Costs |$425‚000 to $565‚000
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Pizza Hut Franchise BusinessPlanMyWay 714-923-2671 Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore‚ reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature‚ other than information which is in the public domain through other
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operates and grants franchises to operate quick-service hamburger restaurants using certain trademarks‚ service marks and trade names‚ and a recognized design‚ equipment system‚ color scheme and styles of buildings and facilities‚ signs‚ certain standards‚ specifications and procedures of operation‚ quality and consistency standards for products and services offered‚ and procedures for inventory control and management. Franchise Offer: BKC currently has three different forms of franchise agreement‚ corresponding
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History Years ago‚ when the Singhania family was building‚ consolidating and expanding its various businesses in Kanpur‚ one Mr. Wadia was in a similar manner setting up a small woollen mill in the area around Thane creek‚ 40 kms away from Bombay. The Sassoons‚ a well-known industrialist family of Bombay‚ soon acquired this mill and renamed it as The Raymond Woollen Mills. Around the same time‚ the Singhanias aimed to broaden their business horizons. The family’s sharp business foresight led to
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Franchising first took hold in Vietnam in the 1990’s with the appearance of well-known foreign fast food chains like KFC‚ Lotteria‚ and Jollibee. With the passage of several franchise laws and decrees‚ franchising businesses have become more widespread in recent years‚ with a number of well-known foreign and domestic franchise brands operating in the market. And while Vietnam’s entry into the World Trade Organization in 2007 heralded the opening of the retail sector to foreign investment‚ the slow
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