Date: May 15‚ 2013 Mr. Najmuz zaman Principal‚ Quaid-e-Azam Divisional Public school Gujranwala SUBJECT: “Permission for Jinnah Stadium‚ Gujranwala” Respected sir‚ JZT (Jehaad for Zero Thalassemia) is a volunteers’ society working for the eradication of Thalassemia from Pakistan‚ in collaboration with Fatimid Foundation; being totally selfless‚ non-profit and non-political. The society has successfully spread its awareness drive in more than 20 districts of Punjab and above 30 institutions
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specialty stores are swiftly replacing the traditional formats dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s
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number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising‚ word of mouth‚ product performance and other factors. Thus‚ Positioning is the outcome of our perceptions about the brand relative to
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4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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High school years should be a great experience‚ but many demands and rapid changes can make them one of the most stressful times of life. Students today face increasing amounts of schoolwork‚ a rapidly changing curriculum‚ assignment deadlines and exams; they worry about selecting careers and post secondary programs‚ and they must balance schoolwork with sports‚ hobbies and social life. They have conflicts with parents‚ friends‚ siblings; have to cope with unpredictable moods‚ concerns about appearance
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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While Army senior leaders expound upon the necessity of the Multi-Domain Battle concept‚ there are critics. Author and George Mason University PhD student Adam Elkus countered that Multi-Domain Battle is “yet another example of the recurring problem of military strategist and civilian analysts inventing new terminology to replace‚ yet perhaps more coherent concepts.” Another opponent of the new operational concept argued that a “cult of complexity leads to overhyping threats to US interests.” Although
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LUXURY BRANDS AND STANDARD POPULATION Introduction. First Part: The industry of the luxury. 1 - History of the luxury 2 - General characteristics of the luxury. 3 - Principal actors of the luxury. Second Part : luxury brands and general public. 1 - Identity of brand 2 - Communication of the luxury brands. Targets Positioning Strategy of the means 3 - Luxury and general public Conclusion Bibliography Webography Appendices Introduction One can describe as luxury all that
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POLYTECHNIC OF NAMIBIA SCHOOL OF MANAGEMENT DEPT. OF BUSINESS MANAGEMENT RESEARCH METHODOLOGY (RMA411S) ASSESMENT 1 Student name: Rachel N. Nuukunde Student number: 201030020 Lecturer: Dr. Geoffrey Nambira Due date: 10 March 2012 at 10h00pm Table of contents Pages 1.1 Topic of the study 3
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TABLE OF CONTENTS Content | Page | About NESCAFÉ | 1 | Brand Elements of Nescafe | 1 | Nescafe Bangladesh | 2 | Brand Positioning | 2 | Positioning Statement | 2 | Segmentation and Target Market | 2 | Behavioral Segmentation | 2 | Demographic Segmentation | 3 | Psychographics Segmentation | 3 | Geographic Segmentation | 3 | Mass Marketing | 4 | Nescafe Classic Coffee | 4 | Premium Product positioning | 4 | Niche Marketing | 4 | Adequate Sales Potential in the Segmentation | 4 |
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