"Multicultural barbie and the merchandising of difference" Essays and Research Papers

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    Barbie. history

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    Barbie Purpose statement: The purpose of this speech is to inform the audience about Barbie. INTRODUCTION: I. Did you know in every second of everyday‚ two Barbie dolls are sold somewhere in the world? A. Barbie was invented in 1959 by Ruth Handler. B. She was introduced to the world at the American Toy Fair in New York City. II. Barbie has been an important part of the toy fashion doll market for fifty years. A. She has been the subject of numerous controversies and lawsuits

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    Fashion Merchandising

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    Store M By Shenghao Li & Civia Reinman Store: M M is owned by the famously well-connected and well-married Miller sisters‚ daughters of American duty-free billionaire Robert W. Miller and his wife Maria Clara. Pia married oil heir Christopher Getty‚ Alexandra wed Prince Alexandre von Furstenberg‚ the only son of fashion designer Diane‚ and Marie-Chantal is married to Crown Prince Pavlos of Greece. Always on the best-dressed lists‚ the socialite sisters are the

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    Barbie Q

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    In Sandra Cisneros’s "Barbie-Q"‚ a sudden abundance of flawed Barbie dolls makes the child narrator accepts her own identity and discards society’s ideals of women. The initial storyworld is that of materialism and perfection. What the narrator values in her dolls and what she plays with them could be seen as a reflection of her own self image‚ of what she thinks she should look like and what kind of life she should live. From the first few lines of the story it becomes clear that the narrator of

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    Barbie Effect

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    The Barbie Effect Barbie has it all. Every career imaginable and what women perceive to be the perfect body. In real life this could transfer into bankruptcy‚ low self-esteem and materialistic behavior. There is much controversy surrounding Barbie and whether she has an effect on young girls’ self esteem. There have been studies on both sides of the issue with no clear definitive answer. Barbie was a sensation almost from the moment she hit the shelves‚ promoting and quickly spreading the idea

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    Marketing and Barbie

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    because mainstream markets became mature and competitive became hard so emerging markets relatively untouched and sizable for growing market share. 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Barbie has been successfully adopted to cultural differences in U.S. but international challenge will be more formidable‚ and John Amerman former CEO of Mattel‚ noted “There are twice as many children in Europe as in the U.S… three times as many in South America and

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    Merchandising: Zara & Hmv

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    Merchandising Report Merchandising centres on the buying and selling of goods within a market place and a good merchandising system is essential to the success of any retail business. I intend to focus this merchandising report on Zara‚ a ladies fashion retailer and HMV‚ an entertainment megastore. These two companies have specific buying and merchandising strategies‚ which are tailored to the needs of their products. This report will explore the similarities and differences within each company

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    Agricultural Economics Research Review Vol. 20 (Conference Issue) 2007 pp 441-456 Nature and Functioning of Visual Merchandising in Organized Food Retailing V.P.S. Arora‚ Shivani Sharma and Nirdesh K. Singh Abstract The Indian food retail sector is one of the biggest industries in the country with an annual turnover of around US $18 billion. It has been estimated that organized food retailing in India which is worth US $ 666 million today will increase to US $ 33‚333 million by 2015. The

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    Barbie Stereotypes

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    impressionable? Her name is Barbie and that is exactly the impression of her that young‚ new‚ millennial parents would have you believe. They would have you believe that an inanimate object is to blame for the poor self image the girls of today have. It is not as if the media has already taken everything they deem desirable about a women’s body and have objectified it in all manners possible for a profit. It is not as if the film industry stereotyped what “beautiful” was long before Barbie was even hitting

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    Barbie Doll

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    Margie Pearcy’s "Barbie Doll" Margie Pearcy’s "Barbie Doll" details the image that society projects upon and expects from its young female population. From an early age these young women struggle to conform to the standards that society has defined for them. The results often are disastrous‚ leading to emotional conflicts that are often difficult if not impossible to resolve. Beautiful‚ flawless dolls such as Barbie are frequently the first source of association that little girls have with

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    The history of Barbie

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    History of Barbie. She’s a Nurse‚ Fashion Model‚ Astronaut‚ gymnast‚ and in the army. How could one girl play so many rolls? It’s Barbie... Barbie is a brand of doll representing a slim‚ shapely young woman‚ especially one with blond hair‚ blue eyes‚ and fair skin. Over 50 years Barbie has been the role model for many girls all around the world The 3 main points I will be talking about how Barbie was inspired‚ how she have changed over the years and the Barbie controversy. In 1959 Barbie was invented

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