Executive Summary Virgin Atlantic is one of the leading luxury airline and part of the Virgin Group of companies‚ a highly valued name in United Kingdom and United states. Virgin is one of the leaders in most of the industries it operates in. A major reason for the success of Virgin Air is the CEO of the Virgin group Richard Branson‚ whose vision and dynamic personality has led to one of the most talked about creation and growth of a business group. Richard has been able to use his personality
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Problem Statement Virgin Mobil is venturing into the US market and their launch date is July 2002. The company’s goal is to have one million total subscribers by the end of the first year and three million by year four. In order to achieve their goals‚ the company has to come up with a competitive pricing strategy to attract and retain customers in an already mature market. Recommended course of action Despite a mature US market‚ the cellular service industry has a market penetration of only
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Analysis of Virgin Galactic [pic] [pic] [pic] Outline Introduction……………………………………………………………………………………………………………………………….5 The marketing mix (7Ps)…………………………………………………………………………………………………………….5 PEST Analysis……………………………………………………………………………………………………………………………..7 SWOT Analysis…………………………………………………………………………………………………………………………..9 Porter`s 5 Forces……………………………………………………………………………………………………………………..10 References‚ Bibliography………………………………………………………………………………………………………….12 Introduction Virgin Galactic
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STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
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Cult of the Virgin in the Gothic Era: Was there another side to the Virgin’s image? In the Gothic era‚ when it was popular for artist to create images and symbols of the Virgin Mary‚ began the Cult of the Virgin. Many artists focused on the Virgin Mary with Christ as the main topic in their art work. Did all the creations made of the Virgin portray her as good? Could some of the artists want to give a negative interpretation of the Virgin that could have only been seen through the artist’s eye
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THE COMPETITIVE ENVIRONMENT OF VIRGIN ATLANTIC AIRWAYS Introduction The Virgin Atlantic Airways is a UK-based private international airline that started operation in 1982. Flying up to 20 destinations in North America‚ Asia and Africa‚ it is 51% owned by Virgin Group and 49% owned by Singapore Airlines (Wikipedia). It competes with other local and international airlines including British Airways‚ the biggest and leading in UK. In 2005‚ it posted $2.5B in sales and $40M net income
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: - “Virgin is about doing things that really work‚ not just looking the parts. We are passionate about running our businesses as well as we can‚ which means treating our customers with respects‚ giving them good value and high quality and making the whole process as much fun as it can be.”—Richard Branson‚ Chairman History - Virgin Group is diversified grouping of more than 200 privately held companies. It included Virgin Atlantic Airways‚ Virgin Holidays‚ Virgin Rail‚ Virgin Retail
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SUPERBRANDS ANNUAL 2011 SuperbrandsDigital.com virgin.com VIRGIN Virgin Holidays achieved unprecedented success in 2010 with a record 13 trophies at the British Travel Awards including the Gold Award for Large Holiday Company of the Year. It was also voted Long Haul Operator of the Year at the Travel Trade Gazette Awards and topped the tourism category in the 2010 UK Customer Services Index. Virgin is known for applying its brand values across many sectors‚ making it arguably one of
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Topic Page 1 Introduction 3 2 Introduction – Some more facts 4 3 Introduction – Triple bottom-line 6 4 Triple bottom-line - Virgin Atlantic – Social perspective 9 5 Triple bottom-line - Virgin Atlantic – Environmental perspective 10 6 Triple bottom-line - Virgin Atlantic – Economical perspective 12 7 Sir Richard Branson – Founder of Virgin Atlantic – Introduction and Initiatives 13 “Safety‚ security and consistent delivery of the basics are the foundations of everything
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Introduction 1.1 Purpose The purpose of this report was to analyze the best possible pricing strategy for the Virgin Mobile venture into the United States. 1.2 Situation Virgin is a global company that has 200 corporate entities involved in everything from planes and trains to beverages and cosmetics. The newest addition is the Virgin Mobile USA entity‚ which was created after Virgin was able to successfully penetrate the U.K. cellular market. However‚ the company was not so successful with the
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