CASE 10.2 Hot Coffee at McDonald’s First of all let’s clarify what is the story is‚ what are the facts? There was this woman (Stella Liebeck) who poured a cup of coffee (Mc Coffee) into her lap. Because of that she suffered third-degree burns. Her medical expenses worth $10‚000 and the and of the case she got $ 2.7 million. Sounds a bit strange isn’t it?! Here come my ethical problems. Did her permanent scars‚ the $10‚000 medical bill and all that torture she went through worth that
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Marketing Strategy of an International Corporation Economic Environment During the last half of the twentieth century‚ several barriers to international trade fell. In the present economy‚ a successful corporation is one that thinks globally‚ making decisions with an understanding of the nature of global industries and dynamics of global competition. Gaining the competitive advantage hinges on a well designed global strategy. The McDonald’s brand‚ for example‚ has achieved solid growth in its
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McDonalds Case study By: Yadira McCullough Balakrishna Velineni Norberto Roman Sudaramurthy Vallinayagam Sanjay Kalingu Agenda • • • • Executive summary Environmental factors Porters Five Forces Case Questions Executive Summary • One of the key ongoing issues is the nutritional values of fast food it offers its consumers. • McDonald’s also faces the issues of: – Providing consumers good quality food at – Good prices with profitable growth in a competitive fast food industry. Porters Five
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Case study number 1 Question 1: Which company orientation (product‚ production‚ selling or market) can best describe McDonald’s activities? What makes you think so? In the case of McDonald’s activities the company orientation is selling and I will explain why. In first I’ll explain what is the selling orientation‚ and in second why it’s the McDonald orientation. If we look at the definition in the book “Marketing Management” the selling philosophy or orientation is “a focus on making sales
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Chapter 9 Formation of Traditional and E-Contracts TRUE/FALSE QUESTIONS 1. Contract law does not distinguish between promises that create only moral obligations and promises that are legally binding. False. 2. In contract law‚ intent is determined by the personal or subjective intent‚ or belief‚ of a party. False‚ intent is determined by the objective theory of contracts 3. A bilateral contract comes into existence at the moment promises are exchanged. True‚ “promise for a promise” 4. If a voidable
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Mc Donald’s Service Management Executive Summary Successful fast food industries like Mc Donald’s have set a benchmark for service management; this fast food chain is a market leader and a well-known brand name worldwide. Operating since the 1940’s‚ this company has acquired brand recognition. Mc Donald’s has a strong niche market around the world‚ there has been an increase in interest when it comes to consuming fast food; consumers prefer not to cook as it requires a lot of time and effort
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Tran Thi Nhu Quy ID Number: 22534903 Tutorial: Wendnesday – 9am Week 3 Case Study: Scientific Methods at Mc Donald 1. Frederick W. Taylor. Taylor was the first modern efficiency expert in world history. Around the Twentieth Century‚ he formalized the principles of Scientific Management McDonald’s is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment a) Taylor states that each company should train the
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Mc Donalds SWOT Analysis Strengths 1. Strong Global presence: McDonald’s is the leading fast-food organization in the world with 32‚060 restaurants serving burgers and fries in 118 countries. 2. Worldwide brand image and reputation: It has the same strategy in every market all over the world‚ but also takes into consideration the local beliefs and likes of people of the respective country. That is the reason why‚ it is considered most famous and loved brands in the world. 3. Innovative products
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Table of Contents Executive Summary. Introduction 1-4 History of McDonald’s 5-12 McDonald’s Pakistan 8 Main products
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References: • http://ojica.fiu.edu/index.php/ojica_journal/article/viewFile/19/18 • http://www.youtube.com/watch?v=tPuDbz05Bv4&feature=player_embedded • http://www.scribd.com/doc/2303069/Case-McDonalds-India-Launch • https://www.ifama.org/events/conferences/2012/cmsdocs/Symposium/PDF%20Symposium%20Papers/714_Paper.pdf • http://business.mapsofindia.com/india-market/food.html •
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