REPORT BY COMPETENCY GROUP MARKETING STRATEGY OF UNITED COLORS OF BENETTON INDIAN INSTITUTE OF PLANNING AND MANAGEMENT Page 1 IIPM AHMEDABAD REPORT BY COMPETENCY GROUP An Analysis of Marketing Strategy of United Colors of Benetton A report submitted towards the partial fulfillment of the requirements of the two years full-time MBA Degree. Guided By: PROF. PABITRA RANJAN CHAKRAVORTY Submitted By: SHREY GHOSAL STEFFY VELAYUDHAN SANDEEP SINGH BHADAURIA SUMIT TANWAR
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A) Introduction: Group dynamics in academic environment cannot often simulate actual team works in real world. For example‚ teams in academic environment do not often have any outside influence over decision making. So‚ group members cannot experience how to live or handle with such influence to make critical decisions. But still these group works are a great source of learning because we are forced to delegate responsibilities‚ set and meet time requirement‚ manage individual differences‚ collaborate
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Distribution Swatch Group products are distributed mainly via a global distribution networkthat has been carefully selected by Group subsidiaries. The network is developed through shops in its own name or under the Tourbillion brand. However‚ in order to maintain a direct link with end consumers‚ the Swatch Group has created a retail section that develops global retail strategies and new approaches to consumer markets‚ including monobrand stores and a network of multibrand prestige watch and jewelry
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L ’OREAL GROUP This essay firstly introduce the company‚ and their main operations in recent years‚ and further look into their mission‚ research centre‚ markets. And in the end the various divisions in the company. L ’Oreal Group is the world ’s largest cosmetics and beauty company (L’Oreal Group 2013)‚ and it headquartered in Paris‚ France. L ’Oreal was founded by a young chemist with an entrepreneurial spirit called Eugene Schueller(L’Oreal Group 2013). The company got its start in the hair-colour
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Sam Yates-Smith Student ID: 000292201 CASE STUDY 6 THE VIRGIN GROUP 1. The corporate rationale of the Virgin group is to re-ignite static industries‚ with fresh ideas and developments‚ thus offering the consumer differentiation. Diversification is an extremely important attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideology of ‘the corporate parent’ to add structure and guidance to its various business units
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Swatch Group Ltd. and the most successful wristwatch in the world. From 1983‚ it’s already 24 years of existence‚ and the fact that the company is still here‚ the Swatch watches are still in the collection items of the collectors and still in the wrist of other users‚ then Swatch will continue to grow and expand (Thinking made easy‚2008). There are two primary reason for the success of Swatch: one is the effective marketing strategy which the company uses by satisfying its target market well; the
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GLOBALIZATION OF MARKETS Theodore Levitt is often considered to be the first to recognize the trend towards globalization and states that: “companies must learn to operate as if the world were one large market – ignoring superficial regional and national differences…” In addition‚ he argues that the companies that do not adapt to the new global realities will become the victims of those that do. Theodore Levitt’s 1983 article about the globalization of markets is one of the most discussed
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theory? Small ingroup of individuals - because of time pressures‚ leaders establish a special relationship with a small group of their followers. These individuals make up the ingroup—they are trusted‚ get a disproportionate amount of the leader’s attention‚ and are more likely to receive special privileges. What is the Fiedler Contingency Model? proposes that effective group performance depends on the proper match between the leader’s style and the degree to which the situation gives the leader
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ON [pic] AZIM GROUP LTD. HISTORY AZIM GROUP LTD. is an old well-known company in the Bangladesh garments industry. It was established in November 21‚ 1980. Since then it is operating its business with a high reputation. When it was first established‚ it was a small company. However‚ now it has 22 separate garments companies. It does not sell its product in the local market. AZIM GROUP LTD. exports its product only to USA. AZIM GROUP LTD. has office in Dhaka‚ Chittagong
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Heart of A Multinational Company Apple Inc. previously known as Apple Computer Inc. was founded in 1976. The American Multinational Corporation is known for dominating the technology industry with market savvy products. Apple’s success is attributed to the company’s ability to design and produce products with highly valued customer benefits and unique benefits for which customers pay premium prices. Although the company has a large presence in various segments of the technology market their focus
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