MIS 6309-Group 3 Business Intelligence Project Final Report GROUP-3 Anureet Bawa Kavya Nagarajan Koundinya Behara Manas Sharma Santosh Shabadu 1 MIS 6309-Group 3 2 DATA MINING PROJECT on a BANK’s TELE-MARKETING CAMPAIGN INTRODUCTION Due to recent global financial crises‚ financial markets were hit by negative market sentiment and led to a huge slump in investments in international markets. Banks were the most affected institutions during these crises. This situation posed a challenge to banking
Premium Decision tree Regression analysis Tree
FUNCTION | DESCRIPTION | DAVERAGE | Returns the average of selected database entries | DCOUNT | Counts the cells that contain numbers in a database | DCOUNTA | Counts nonblank cells in a database | DGET | Extracts from a database a single record that matches the specified criteria | DMAX | Returns the maximum value from selected database entries | DMIN | Returns the minimum value from selected database entries | DPRODUCT | Multiplies the values in a particular field of records that
Premium Normal distribution Binomial distribution
The goal of this article by Rego‚ Billett and Morgan is to uncover the relationship between consumer-based brand equity and firm risk from financial angle. Firstly‚ the authors introduced consumer-based brand equity (CBBE) and firm risk which will be the main subject to study in this article. As is indicated in empirical literature‚ market-based brand should not only increase their income but also lower their risks. Also by reducing their risks‚ their value would be increased too‚ thus this will
Premium Regression analysis
DETERMINANTS OF SMALLHOLDER FARMERS ACCESS TO FORMAL CREDIT: THE CASE OF METEMA WOREDA‚ NORTH GONDAR‚ ETHIOPIA M.Sc. Thesis SISAY YEHUALA April‚ 2008 Haramaya University DETERMINANTS OF SMALLHOLDER FARMERS ACCESS TO FORMAL CREDIT: THE CASE OF METEMA WOREDA‚ NORTH GONDAR‚ ETHIOPIA A Thesis Submitted to the Faculty of the Agriculture Department of Rural Development and Agricultural Extension School of Graduate Studies HARAMAYA UNIVERSITY In Partial Fulfillment of the Requirements
Premium Financial services Agriculture Poverty
J.‚ 1966. Progress on a simplified model of stationary purchasing behavior Chen‚ Y.‚ Hess‚ J.D.‚ Wilcox‚ R.T.‚ Zhang‚ Z.J.‚ 1999. Accounting profits versus marketing profits: A relevant metric for category Chintagunta‚ P.K.‚ 1992. Estimating a multinomial probit model of brand choice using the method of simulated moments. Christen‚ M.‚ Gupta‚ S.‚ Porter‚ J.C.‚ Staelin‚ R.‚ Wittink‚ D.R.‚ 1997 Cooper‚ L.G.‚ Nakanishi‚ M.‚ 1988. Market-Share Analysis: Eval- 123 Cyert‚ R.M.‚ March‚ J.G.‚ 1963. A Behavioral
Premium Marketing
Marketing Plan Marketers have essentially four variables to use when crafting a marketing strategy and writing a marketing plan. They are price‚ promotion‚ product and distribution (also called placement). They are sometimes referred to as the four p ’s. A marketing mix is a combining of these four variables in a way that will meet or exceed organizational objectives. A separate marketing mix is usually crafted for each product offering. When constructing the mix‚ marketers must always be thinking
Premium Marketing
Credit Risk Assessment of SMEs: Loan Criteria and Default Probability Final Year Project - I Aamir Aijaz Memon 10/12/2013 Table of Contents 1 INTRODUCTION 1.1 Background Study Credit Rating is a very vast and emerging field of finance‚ it has opened up many new opportunities and challenges for financiers. Credit Agencies has adopted a almost standard set of rules to follow for individuals and big organizations‚ which has started resolving the default issues in these two
Premium Credit rating
2401‚ Taft Avenue‚ Manila‚ Philippines De La Salle University It takes two to tango: An empirical tale of distressed firms and assisting banks A Critique Paper In Partial Fulfillment of The Requirements In MODADV1 Submitted by: Fernando‚ Anna Margarita B. Submitted to: Dr. Rodiel C. Ferrer Date September 28‚ 2011 I. Introduction The business world can be likened to a Pandora’s Box. It is filled to the brim with a cacophony of surprises‚ which can be either beneficial or
Premium Debt Bankruptcy Finance
The financial impact of student loans May Luong 1990s when the average tuition fees jumped by 10% two years in a row. While the rate of tuition increase subsequently fell back to single digits‚ between 1989/1990 and 2008/2009 tuition fees more than doubled in constant dollars (Chart A). 1 The rise in tuition fees in most provinces brought increased attention to levels of student borrowing and associated debt loads. One study found that between 1982 and 1995‚ the proportion of bachelor’s graduates
Premium Debt Higher education Loan
Global Journal of Management and Business Research Volume 11 Issue 7 Version 1.0 July 2011 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Print ISSN: 0975-5853 Marketing Strategies of Retail Stores: An Evaluation of Grocery Shops of Dhaka City By S. S. M Sadrul Huda‚ Mahmud Zubayer‚ Omar Faruq East West University Abstracts - The marketing strategy and behaviors of the retailers vary due to the differences in locations. There is a
Premium Grocery store Grocer Supermarket