Concepts of Brand Management www.eiilmuniversity.ac.in Subject: CONCEPTS OF BRAND MANAGEMENT Credits: 4 SYLLABUS Branding Concepts Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands. Terms associated with Brands Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image. Management of Brand Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
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Practical and Clinical Applications Fourth Edition‚ Revised and Expanded Sanford Bolton Visiting Professor University of Arizona Tucson‚ Arizona‚ U.S.A. AAl Development Services Wilmington‚ North Carolina‚ U.S.A. Charles Bon MARCEL 99. DEKKER MARCEL DEKKER‚ INC. NEWYORK BASEL Marcel Dekker‚ Inc. and the author(s) make no warranty with regard to the accompanying software‚ its accuracy‚ or its suitability for any purpose other than as described in the book. This software
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