the day of the exam. Once documentation is received and approved by your professor‚ the value of your midterm will be added to your final exam. If valid documentation is not provided‚ the midterm mark will be a zero. 20 Multiple Choice questions 15 Short Answer questions‚ 2 to 6 marks each (80 marks total) TOPICS TO BE COVERED: The relationship between the firm and its external environment Critical success factors: what they are‚ why they are important‚ how they connect to each other
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instructor: 9:00-10:00a.m. We expect students to nish all the multiple choice questions in 60 minutes‚ i.e.‚ one minute per question on average. CHOOSE THE BEST AVAILABLE ANSWER. Try not to allocate more than 2 minutes on any single MC question. Please also try to work on the apparently easier questions rst. This strategy should help you lower the risk of losing a lot of marks by getting stuck in one or two of the more di cult questions. If you are done early‚ try to double check your answers.
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Professor Wolfe Comm 201 22 April 2012 Does public relations in sports do more harm than good? Professional and collegiate athletics have been becoming more and more popular every year. The problem is‚ it is not just the athletic aspect of the games that audiences are interested anymore. Every day people look for new gossip and/or scandals in the sports world‚ and unfortunately other people are giving them exactly what they want. The Public Relations industry was originally supposed to be used
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SECTION -1 BASIC CONCEPTS OF STRATEGIC MANAGEMENT SUMMARY OF KEY POINTS • Strategic management starts with three key questions: (1) Where is the organization now? (2) If no changes are made‚ where will the organization be in a few years? (3) If the answers are not acceptable‚ what specific actions should management undertake? • Strategic management is that set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental
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fundamental to the public relations process? Give examples of different research techniques which may be applied to obtain a variety of information in public relations planning. Research is a fundamental part of the public relations process‚ and can be undertaken at any or all stages of the public relations process depending on the questions asked and the answers to be obtained (Johnston and Zawawi‚ 2004). It has been indicated by James Grunig in Macnamara’s Research in Public Relations: A review of
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PR99 – Contemporary Public Relations Study Guide 1. All of the following are to be considered when making ethical decisions in public relations EXCEPT: * Ethical decisions are based on: the public interest‚ employer or client‚ * professional organization code of ethics and personal values. 2. Which demographic group is the largest consumer of television‚ magazines‚ books‚ and newspapers? * Baby Boomers 3. “Respecting all opinions and supporting the right of
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PR 350: International Public Relations Academic Essay Table of Contents  Question 3 1. Introduction 4 2. Definition of Ethics 5 3. Should ethical behaviour differ from country to country? 8 4. How can public relations practitioners an international company ’s ethical behaviour? 11 5. Conclusion 13 6. References 14 Question Ethics and public relations some might say it is an oxymoron. What is your definition of ethics
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Public Relations of Starbucks name CGD318: Public Relations Practices & Promotional Writing (BCJ1402A) Instructor: Date submitted Public Relations of Starbucks Today’s society lives in a fast-paced environment and we expect businesses to accommodate to our needs quicker than ever. In our fast moving business world creating just the right image in the public’s eye is essential for the survival for any organization. Public Relations professionals have to deal precisely
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valuable part of an organisation. They are the reason an organisation remains in business. Therefore the stakeholders should be treated respectfully. This means that research must be done to fully understand what the stakeholders want from the company. Multiple studies can be undertaken‚ but the most effective study is a simple survey that the stakeholders can complete (Richardson & Chapman 2011). This may be difficult for multinational companies as it is harder to communicate with stakeholders overseas
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Public relation (PR) is active managing of communication of an organization or business to create and maintain a positive image. Public relation involves popularizing successes‚ downplaying failures‚ announcing changes‚ and many other activities. The term Public Relations was first used by the US President Thomas Jefferson during his address to Congress in 1807. Today “Public Relation is a set of management‚ supervisory‚ and technical functions that foster an organization’s ability to strategically
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