Multiple choice/ Fill-in-the-blank 1. Many skills used in public speaking are the same as those used in everyday conversation: a) logically organized thoughts‚ b) messages tailored to audience‚ c) stories told for maximum impact‚ d) feedback adapted to listener. 2. Critical thinking – focused‚ organized‚ involves the logical relationships along ideas‚ the soundness of evidence‚ and the differences between fact and opinion. 3. Frame of reference – the sum of person’s knowledge‚
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Public Relations chapter 4 Public opinion is an elusive and fragile commodity. It can take years to build credibility and nurture trust‚ but only minutes to destroy it. Individuals and companies in the public eye cannot afford to tarnish their reputations. The best public relations campaign can’t build trust when reality is destroying it. In the 21st century‚ public opinion is a combustible and changing commodity. It is difficult to move people toward a strong opinion on anything‚ and harder
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organization is notorious for its guerilla public relations techniques‚ it remains the strongest voice for animal rights in the entire world. Their use of public relations has been described in many different ways: intense‚ over the top‚ ridiculous‚ hilarious‚ militant‚ and genius. For this reason‚ one must delve deeper into PETA and its use of public relations. One can do this by identifying PETA and its history‚ what PETA is currently doing in regards to public relations‚ looking at the strengths and weaknesses
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Assignment Grading Course: Name Questions and Answers Yours Name Professor’s Name [optional] University Community Efforts and Managing Public Relations (PR)" Please respond to the following: You are a new PR intern at Apple. Apple is donating 200 iPads to a local inner-city school to promote technology in education. As a PR intern‚ you need to get the word out about this event. In your discussion post‚ compose a tweet (a tweet is 140 characters or less) and a Facebook post (200-250 words) creating
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Tips in Public Relation Vinamilk Coporation – VietNam There are many successful companies in public relation‚ Vinamilk is not a big company in Asia‚ but it has the potential to reach out to far in the future‚ today I will introduce some tips about Vinamilk public relation‚ how they get a great connection with customer although it’s till in domestic range http://www.vinamilk.com.vn/ENG/ 1. Communicating the message. “ the message lies at the heart of the strategic public relations program”
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arguments to defend the cigarette industry. The movie paints a vivid picture of the role of public relations for big corporations – damage control‚ acquirement of new customers and corporate social responsibility are some of the key phrases to keep in mind when looking at the movie at hand from a public relations perspective. Even though one would assume ethics is an important part of an effective public relations plan‚ this movie had me thinking otherwise. It describes the process of generating effective
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Life Isn’t Multiple Choice Were you ever forced into taking a standardized test? If so‚ you are aware of all the test preparation you have to go through and all of the pressure you feel. “Standardized tests are tests in which all the questions‚ format‚ instructions‚ scoring and reporting of scores are the same for all test takers‚” (Standardized Tests: Terms and Definitions‚ 1). There is a lot of controversy and questions being asked pertaining to the tests because many teachers‚ students‚ and parents
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Advertising differs from the publicity facet of public relations (to be discussed at length later in the semester) in that while advertising is paid for‚ news articles generated by publicity are never directly paid for. In addition‚ an ad has an identified sponsor while the fruits of publicity may not. In other words‚ if you see an ad for Coca Cola‚ you know that the Coca Cola Corporation paid to have it created. On the other hand‚ if you see an article about a new Coke product‚ you cannot be
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Managing a Crisis Using Public Relations Managing a Crisis Using Public Relations Proactive planning is the concept of planning AHEAD of the actual event‚ to be prepared for it‚ whatever happens. Being proactive is the opposite of reactive‚ which is waiting for failure. Proactive is the changing of parts before they fail. By being proactive you avoid being over-run by the event‚ and have plans and procedures in place to cope with it. Emergency organizations‚ like the police have plans for
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Public relations have always realized the importance of communication with its target audiences. Without it‚ an organization runs the risk of inconsistent public opinion from both its internal and external publics. Effective external communication is a vital part of an organizations public relations strategy. An organization may have several objectives in mind when it communicates with its external publics. Some of these include: Providing information to consumers about the organizations products
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