unless otherwise indicated. Choose the most appropriate‚ accurate or correct answer. Answers on questionnaire will not be corrected. At the end of the exam return the questionnaire and answer sheet. DO NOT WRITE ON THE QUESTIONNAIRE. ONE POINT PER QUESTION 1. Which of the following best describes the justification for “Affirmative Action”? a) Women and visible minorities are victims of systemic discrimination which can be overcome by programs designed to increase diversity; b) Women and visible minorities
Premium Affirmative action Discrimination
Professor: Blake Escudier Assignment 6: Public Relations Magida Taracena Andonie 02/016/2015 Public relations is “the profession or practice of creating and maintaining goodwill of an organization’s various publics (customers‚ employees‚ investors‚ suppliers‚ etc.)‚ usually through publicity and other nonpaid forms of communication” (Business Dictionary). Now a day almost every business counts with a public relations department. Public relations not only keep the business image but
Premium Public relations
Public Relation Definition Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organization and its public. Public could include shareholders‚ government‚ consumers‚ employees and the media. It is the act of getting along with people we constantly come in touch with. The defeated definitions were "Public relations is the management function of researching‚ engaging‚ communicating
Premium Public relations Ethics Mass media
Public Relations Lecture Notes Public Relations as a Management Tool: Research and Evaluation The four–step process includes: 1) defining the problem or opportunity‚ 2) planning and programming‚ 3) taking action and communicating‚ and 4) evaluating the program. Research‚ Planning‚ Communication‚ and Evaluation are the four steps in the process. Research is the systematic gathering of information to describe and understand situations and to check out assumptions about publics and public relations
Premium Research Public relations Scientific method
Gold Paper 10 April 1994 Quality Customer Satisfaction Public Relations New Directions for Organisational Communication This publication has been funded by a grant from Deutsche Bundespost Postdienst © 1994 International Public Relations Association and the authors. All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system or transmitted in any form or by any means‚ electronic‚ mechanical‚ photocopied‚ recorded or otherwise‚ without written permission of
Premium Public relations
Question 1 In particular‚ Cadbury needed to protect its core chocolate tablets business. The brand had not carried out a major Dairy Milk PR campaign for years. It asked GolinHarris to run a campaign to drive sales. It wanted to use the Joyville concept - an imaginary place where Cadbury ’s chocolate is made - which had previously featured in the brand ’s advertising. Campaign Taste – Search for Joyville Taster Client Cadbury PR team GolinHarris Timescale January-March 2013 Budget
Premium Public relations Strategic planning
1. How many brothers does Joe Fontaine have? He has two older brothers. 2. What was Lennie doing on the night Bailey died? She was doing her chemistry homework. 3. According to Gram‚ what is Lennie and Bailey’s mother like? Gram says their mom is an explorer‚ kind of like Columbus. 4. True or false? Lennie has kissed a total of four boys. True. 5. Why does Lennie compare Big to an enormous balloon? She says that Big has been smoking so much weed lately that when he’s home‚ he seems to hover over
Premium Family Mother Grandparent
supercontinent called Pangaea? Choose one answer. a. Alfred Wegener Correct b. Charles Darwin Incorrect c. Arthur Holmes Incorrect d. Harry Hess Incorrect . Correct Marks for this submission: 1/1. . Question 2 Marks: 1 The scientific community rejected the theory of plate tectonics because Alfred Wegener could NOT Choose one answer. a. identify a mechanism to move the continents. Correct b. disprove competing theories that were
Premium Plate tectonics
INTRODUCTION Public Relations is the knowledge that relates to company’s Public Relation policies and management‚ creating and managing company image by means of Press Release‚ advertising and company’s presentations. There are some benefits of PR; it can build a strong sense of corporate identity by promoting its good image to the public/outsiders‚ clear the misconceptions and prejudices from the public‚ promote the organization activities/services and products by using‚ for example‚ sales promotion
Premium Public relations
to be sure that the intended meaning is conveyed by word choice. • Public - any group of people tied together by some common bond of interest or concern and who have consequences on an organization. - divided into nominatively‚ demographically and psychographically • psychographics refers to the various lifestyle‚ ie VALS (values‚ attitudes and lifestyles) • external public - exist outside an institution • internal public share the institutional identity • audience -people who
Premium Perception Public relations Sociology