Marketing Management‚ 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm’s intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit
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Choice Is Your Choice How would you feel if you went to the store and you were told what to buy? What if you were told what to do? What if you had no choice in where to go or what to wear? How would you feel if these choices were limited to just two or three choices to choose from? In this day and age‚ the variety of choice has grown to almost limitless. This abundance of choice gives people the opportunity to be different. Individuality would mean nothing if we all wore the same clothes‚ ate the
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1 Fraudulent use of corporate credit cards will be minimized by which of the following controls? A. Subjecting credit card charges to the same expense controls as those used on regular company expense forms. B. Periodically reviewing the validity of the need for credit cards at executive and operating levels. C. Establishing a corporate policy on the issuance of credit cards to authorized employees. D. Reconciling the monthly statement from the credit card company with the submitted copies of
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Chap 14-The Territorial expansion of the United States A. Community: Texans&TEJAOS “Remember the Alamo.” 1. 1836‚ Santa Anna(President of Mexico) came to subdue Texas-1‚500 Mexican died‚& Texas defenders(failed)- “remember the Alamo” eventually forced Santa Anna to recognize Texas independence. 2. Tejanos(S. Texans)-favored A. Settlers for their economic plan-authorized A. Colonies w/in Texas(central/ east)-attracted ppl from Miss. Valley-introduced slavery&cotton-Tejanos‚ both wealthy rancheros&poor
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Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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1. Which of the following statements about dividend policies is CORRECT? e. The clientele effect suggests that companies should follow a stable dividend policy. This theory believes that a company’s stock price will move according to demands of the investors change in policy. 2. Which of the following statements is CORRECT? c. Stock repurchases can be used by a firm that wants to increase its debt ratio. Stock repurchases reduce the number of shares outstanding and are often accompanied by
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factors include reference groups‚ the family and roles and status. Reference groups expose an individual to new behaviours and lifestyles‚ influence attitudes and self concept‚ and create pressures for conformity that may affect product and brand choices. Reference groups include groups that have a direct influence on purchase decisions which include primary groups (family‚ co-workers‚ neighbours) as well as secondary groups (religious‚ professional‚ trade-unions). Other groups that an individual
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Marketing - Is the process of building profitable customer relationships by creating value for customers and capturing value in return - Satisfying customer needs 2 GOALS OF MARKETING • To attract new customers by promising superior value • To keep and grow current customers by delivering satisfaction MARKETING PROCESS 1. Understanding the Marketplace and Customer Needs 1.1. Needs‚ Wants‚ and Demands 1.1.1. NEEDS – states of felt deprivation. 1.1.2. WANTS – the form human
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Valuation & Accounting Global November 2001 Valuation Multiples: A Primer Global Equity Research www.ubswarburg.com/researchweb In addition to the UBS Warburg web site our research products are available over third-party systems provided or serviced by: Bloomberg‚ First Call‚ I/B/E/S‚ IFIS‚ Multex‚ QUICK and Reuters UBS Warburg is a business group of UBS AG Valuation Primer Series Peter Suozzo +852-2971 6121 s peter.suozzo@ubsw.com Stephen Cooper +44-20-7568
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Multiple Sclerosis SCIN132 - Introduction to Anatomy and Physiology with Lab AMU Multiple Sclerosis A disease that affects the central nervous system (CNS) is known as Multiple Sclerosis (MS) and affects over 2.5 million people worldwide. Around 400‚000 people who have the disease reside in the United States. Of that 400‚000 the ratio is roughly one woman to every seven men. Multiple Sclerosis is a disease where the individual’s immune system attacks the central nervous system. The immune
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