DEPARTMENT OF HUMAN RESOURCE MANAGEMENT ANDHRA UNIVERSITY II-Mid Semester Examination October‚ 2010 Industrial and Managerial Economics Time: ½ hour Marks : 15 Answer all Questions 1. Among the following factors‚ what are the factors that determine the optimum size of the firm A (i) Technical forces. B (ii) Managerial factor. C (iii) Financial factor. D (IV) Marketing factor. (v) Factor
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Introduction Consumer is the ultimate user of a product or service. The overall consumer market consists of all buyers of goods and services. They are faced with many decisions each day on deciding what product/brand should they use also where and how to get them. By learning consumer behavior‚ we understand that it involves the activities of people when obtaining‚ consuming and disposing products and services. Marketers strive to understand this behavior so they can better formulate appropriate
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CONSUMER BEHAVIOR AUDIT The Consumer Behavior Audit is divided into the following sections: MARKET SEGMENTATION A. External Influences B. Internal Influences C. Situational Influences D. Decision-Process Influences PRODUCT POSITION A. Internal Influences B. Decision-Process Influences PRICING A. External Influences B. Internal Influences C. Situational Influences D. Decision-Process Factors DISTRIBUTION STRATEGY A. External Influences B. Internal
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CONSUMER BEHAVIOUR REPORT ON “CUSTOMER STAISFACTION Of AIRBLUE’s On Ground Services” TO: Sir Javed Mehmood By Fahad Ali Sheikh airblue’s HISTORY Starting in 2004‚ airblue’s fleet of next-generation Airbus A320 aircraft will offer world-class travel to many cities within Pakistan. Led by a team with decades of experience in the industry‚ airblue embodies a new era in passenger air travel. Airblue has integrated unique innovations to ensure security
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IJRFM Volume 1‚ Issue 2 (June‚ 2011) (ISSN 2231-5985) STUDY OF CONSUMER BUYING BEHAVIOR TOWARDS BIKES Omesh Chadha* Abstract In this era of cut throat competition‚ no company can even survive in the market place without knowing its products strengths and weaknesses‚ opportunities and threats. It has to fortify itself against threats from the environment and exploit its strengths or increase profits. And in order to do so‚ the company has to conduct regular surveys to know the customer’s opinions
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The Samsung Group: The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town‚ Seoul‚ South Korea. The Samsung Group comprises numerous international affiliated businesses‚ most of them united under the Samsung brand including Samsung Electronics‚ the world’s largest technology company by sales; Samsung Heavy Industries‚ the world’s second largest shipbuilder; Samsung Engineering was ranked 35th‚ Samsung C&T 72nd in a 2009 ranking of 225 global construction firms
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CH 1 Answers Multiple Choice Questions 1. E 8. E 15. E 2. E 9. E 16. A 3. E 10. C 17. D 4. E 11. E 18. E 5. D 12. A 6. B 13. D 7. E 14. E CH 2 Answers Multiple Choice Questions 1. C 11. B 21. E 2. C 12. E 22. A 3. B 13. E 23. C 4. B 14. E 24. D 5. D 15. B 25. C 6. E 16. D 26. A 7. A 17. D 27. D 8. D 18. E 28. B 9. A 19. C 10. D 20. E CH 3 Answers Multiple Choice Questions 1 B 9. B 17. D 2. C 10. A 18. E 3. B 11. A 19. C 4. D 12. B 20. D 5. E 13. D 21. C 6. A 14
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Impact of Culture on Consumption Pattern Although we have been staying in Shela for the past 3 months now‚ our exposure to the Gujarati culture has been minimal. The only exposure we have to Ahmedabad is through the Malls and rides to and from the malls. Inspite of this there are a few things that do stand out. 1. Ahmedabad now has Jaguar‚ Audi showrooms which till now were limited to the popular metros 2. The roads are wide and clean which a lot of metros and the rest of India does not
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likely to gain more attention as readers usually read the few front pages of the magazine more carefully. Also‚ with the deep red lipstick applied on Jessica Alba’s lips‚ it contrasted with the background of her pale face and bright background. Consumers tend to pay more attention on advertisements that contrast with their background. Thus‚ upon looking at the advertisement‚ readers will remember the product and leave a good impression of the brand. * Reference Group – Aspiration group People
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Multiple Choice Questions 231. Becoming a better coach means: A. Reading more about the psychology of coaching B. Talking to and mentoring under successful coaches C. Improving your communication skills D. All of the above 232. The best trainers have the ability to: A. Understand‚ practice and coach their area of specialization B. Differentiate between theoretical knowledge and practical strategies C. Help clients set realistic goals and timelines for goal achievement D. All of the above 233. The
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