Perception of Global vs. Local Brands: The Indian Car Industry By Shyamala Mathan Sankar 2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer Perception‚ Global brands‚ Local brands‚ consumer preference‚ Country-of-origin‚ foreign brand‚ globalness‚ Consumer ethnocentrism. This study examines consumer perception of global brands vs. local brands
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‘The European Car Market Environment’ [pic] Written & researched: Amy Walford For: Stuart Challinor 1/05/05 Words: 4‚740 CONTENTS PAGE. Executive Summary 1. – Intentions of the report 2. – The European Car Market Environment 3. – The Micro-environment: 1. – Suppliers 2. - Distributors 3. – Customers 4. – Competitors 4. – Situation review of the European Car Manufacturing Industry 1. – Comparison to US and Japanese market 5.0 – Drivers of Change 6
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Renting Vs. Buying a Car Choosing between buying and renting a car can be hard‚ because both have their pros and cons to them. Personally I would buy the car because you can do what you want with a car that you own. There are different factors you should look at when deciding which one you should choose. You should look at upfront cost‚ monthly payments‚ and vehicle return process. Upfront cost is a good factor to look at when you are deciding whether to buy or rent a car. When you are renting
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The 1960´s pony car The mustang was the working mans corvette for the 1960’s. The mustang was a cheap reliable and safe american sports car when it came out in 1964. In addition‚ the mustang had three body types‚ convertible‚ coupe‚ and fastback. The mustang was beloved by all car lovers around the world‚ because it was manufactured by Ford‚ which was considered a working man’s company‚ it incorporated new features that cars did not previously have‚ and it’s design has outlasted other competitors
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Hybrid Car Technology: One Way to Reduce the Air Pollution Contents Bil. 1. Titles Introduction Pages 2 2. Hybrid Car Technology: One Way to Reduce the Air Pollution 3-5 3. Conclusion 6 4. Appendix 7-8 5. Reference 9 1 Introduction There are millions of cars on the road of Malaysia especially in Kuala Lumpur‚ main city of Malaysia. Each one is a source of air pollution in this country. The amount of pollutants such as Carbon Monoxide that
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The Malaysian government started to encourage the foundation of the automobile industry by the recommendation of the Colombo Plan experts in 1964. For developing the industry‚ the government took some policies; justifying import taxes‚ applying a tariff system on imports and jointing ventures. Stability of Malaysia was possible to huge economic growth‚ especially in 1970s and 1980s. Growth rate at 8 per cent increased per person income to $4000 after a decade. The economy growth rate shrinks
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luxury car is any car costing greater than $30‚000. Companies such as BMW‚ Mercedes‚ Lexus‚ Cadillac‚ and Lincoln sell high-end vehicles. The luxury car industry accounts for about fifteen percent of the United States car market. Not only do luxury car dealers sell new high-end vehicles‚ but they also sell used vehicles. Most luxury car dealerships provide excellent customer relations and take pride in their service management and repair services. The luxury car industry can be divided by car type
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Should cars be more efficient? Should cars be more efficient? Well this can be so and can seem not so efficient for cars. Not always can cars be efficient. I could pop the question when is efficiency desirable for the use of cars. This will be the point of view that I will tackle throughout this paper. Now in time and time to come‚ with the rise of growth‚ I think that when this happens efficient is not that of an importance. Within some years
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Introduction For centuries China stood as a leading civilization‚ outpacing the rest of the world in the arts and sciences‚ situated in Eastern Asia‚ bordering the East China Sea‚ Korea Bay‚ Yellow Sea‚ and South China Sea‚ between North Korea and Vietnam‚ having worlds largest population of 1‚330‚044‚544 (July 2008 est.) and worlds second largest economy after USA.(CIA‚2008). Cultural‚ Legal & Political Issues in China Political Background On 1 January 1912‚ the Republic of
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race car drivers are not athletes. People who side with NASCAR is a sport say that there is a lot of what the drivers do besides just get into the car and drive. People who don’t believe it’s a sport say that anyone can get into a car‚ turn left and anyone can do it.There are many good points to both sides‚ most people believe race car driving is a sport‚ but some who say it is not. There are many differences between an ordinary car and a race car. One of the top difference is that a race car is at
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