marketing midterm exam marikian copeland American Public University March 28‚ 2015 MidTerm-Week 4 Question 1: Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity. Brand equity is a business having the clout and power of its product(s) to leverage that equity or clout for its need to raise capital or increase customers. Developing brand equity is important because it allows companies to interact with their customers in order to induce loyalty which
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Nischay Kumar MGMT 301 Sec 003 Dr. Sherron Sparks 1/25/12 “Be the Manager” Essay 1 As the new manager of a major clothing store that is currently facing a crisis‚ it is my job to answer‚ resolve‚ and communicate with my fellow managers and employees. I have analyzed what has happened to the task environment of this store; low sales and poor customer service. With sales dropping to a mere 30% due to competition and supply‚ I have devised a program that will help the managers‚ employees‚ and
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possession using music mostly from the hand-held mbira. British rule highly disapproved of this‚ and in turn left many Zimbabweans alienated form their ancient culture.[1] There are several different types of traditional Shona musics‚ including mbira‚ singing‚ and drumming. Very often‚ this music is accompanied by dancing and participation by the audience.[2] In Shona music‚ there is little distinction between the performer and the audience; both are actively involved in the music making‚ and both
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Fall 2013 Midterm exam #1‚ October 15‚ 2013 Instructor: Yves Tehou STUDENT NAME___________________________________________________ STUDENT ID ____________________________ Instructions: There are a total of 25 points. The exam has two sections: multiple-choices and short problems. The multiple-choice section is worth 15 points‚ and the short problems section is worth 10 points. For the multiple-choice questions‚ circle ONE answer for each question. For short problems‚ all answers must be clearly
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Introduction to Western Classical Music Section: Mus–1000–N Term 2 Jan-March 2012‚ Tuesdays 5:30 p.m. to 9:40 p.m. (Jan. 8-Mar. 12) Location: Hickam Instructor: Beth Uale‚ buale@hpu.edu (808) 781-1963 Course description: An introductory exploration of the evolution of Western classical music (WCM) from the Middle Ages to the present in relation to the background of life and art. Major historical movements in WCM are covered as well as the basics of reading western music notation. In addition‚ the impact
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1. 50 Points Choose one of the opening cases from chapter 1‚ 2‚ 3‚ 4‚ or 5. Answer the opening case questions found at the end of section 1 and section 2 for the corresponding chapter. Be sure to list the chapter and the title of the case in your answer. Chapter 1 Apple-Merging Technology‚ Business‚ and Entertainment 1. What might have happened to Apple if its top executives had not supported investment in iPods? Apple was lacking creativity and innovation before the iPod came along
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Appreciation of Ezra Pound’s “In a Station of the Metro” In a Station of the Metro is an observation of the poet of the human faces seen in a Paris’s subway station in which the faces turned variously toward light and darkness. The poet‚ Ezra Pound‚ was famous for advocating free meter and a more economical use of words and images in poetic expression. He is also one of the leaders of the Imagist Movement of poetry. He advocated to use sharp‚ accurate‚ implicative and concise images to express concrete
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STUDY GUIDE – MIDTERM EXAM – SSCI 165 Terms: --Spatial --Functional Specialization --Scale --Agrarian & Industrial Revolutions --Realm --ASEAN --Region --Supranational Organizations --Formal & Functional Region
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Music expresses and affects emotion; it has the power to move a grown man to tears‚ to trigger thoughts‚ to invoke joy‚ sorrow‚ anger or love. Music can manipulate the emotions and incite immoral thoughts or actions. By nature‚ music is morally neutral and a good. Over time however‚ immorality has seeped into the music industry‚ leading to music which is immoral. Music has begun to glorify sex and to embrace immorality as a good. Hundreds of new songs and genres are contain lyrics and rhythm which
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the invigilator announces the start. b) Write ALL your answers in your Exam. c) This is a closed book exam. However‚ you can use one piece of cheating sheet (both pages can be used). You are not permitted to use computers‚ internet‚ or cell phone during the exam. d) The examination takes 1.5 hours. There are three questions‚ with a total of 20 points. e) Try to make your answers concise and to the point. A penalty applies when your answer includes irrelevant or false information which indicates
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