“Assess the merits and demerits of international licensing as a mode of entry into new markets” Disney does not have to produce t-shirts‚ USB sticks and even waffles with Mickey Mouse’s happy face on it. Instead‚ it can license the right to use its famous character to different companies around the globe and enjoy the hefty royalties‚ which in 2010 totaled 28.6 billion dollars (Rorie‚ 2011). Does it then mean that licensing as a mode of entry into foreign markets is the best option available?
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CHAPTER II REVIEW OF RELATED LITERATURE Despite Crises‚ Wow Philippines Campaign Made 2003 Tourism Succeed In 2003‚ 1.9 million tourists arrived in the Philippines compared to 1.93 million in 2002. The slight drop of .03% was a result of the Oakwood mutiny‚ the threat of Severe Acute Respiratory Syndrome (SARS)‚ the Iraq war‚ political turmoil‚ and the unhelpful travel advisories from different countries However‚ tourism revenues for 2003 kept balance with 2002 revenues because of the Department
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The Philippines is an archipelago of 7‚107 islands in the South China Sea located between Taiwan to the north and Borneo to the south. Just 2‚000 of its islands are inhabited and only 500 are larger than a kilometer square. The nine largest islands of Luzon‚ Mindanao‚ Palawan‚ Panay‚ Mindoro‚ Samar‚ Negros‚ Leyte and Cebu make up 90% of the nation’s land area. The Philippines is mountainous in nature. The highest mountain is Mt. Apo‚ which is located in Mindanao. The second largest is Mt.Pulog in
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SEEDS OF THE PHILIPPINE CULTURE The "Pearl of the Orient Seas"‚ more famously known as the Island Philippines‚ has its share of rich and colorful history and cultural background‚ which dates back to as early as 100 million years. During this time‚ it was mainly the Philippine land and habitat that evolved and there were no human inhabitants on the land. Nevertheless‚ it was during these years that the Philippines started to develop its resources and become what would soon be a region of abundant
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Philippine Airlines‚ Inc. (abbreviated as PAL and also known historically as Philippine Air Lines) operating as Philippine Airlines‚ is a flag carrier of the Philippines. Headquartered at the Philippine National Bank Financial Center in Pasay City‚[2][3] the airline was founded in 1941 and is the first and oldest commercial airline in Asia operating under its original name.[4] Out of its hubs at Ninoy Aquino International Airport of Manila and Mactan-Cebu International Airport of Cebu City‚ Philippine
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Summary: Unhistorical Data There are some narratives that have been previously accepted in Philippine History as facts but later were found out to be historical errors. Maragtas It is the story about ten Malay datu from Borneo who settled into the Philippine Islands. According to the Maragtas at around 1250 A.D.‚ ten Bornean Datu left their kingdom in search of new homes across the sea to escape the merciless rule of Sultan Makatunaw. Led by Datu Puti‚ the Borneans landed in the island of Panay and
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Music Publishing has always plays a vital role in music business since mid- 1400s. The earliest printed music is known as religious chant from 1465. In fact‚ almost all the music printed before the 16th century belongs or owned by the Catholic Church. Since the 14th century until present times‚ Music Publishing has experienced a long progressive evolution. (SongCast‚ Inc. 2013) With the invention of the lithograph in 1798 which allows massive amounts of sheet music could be cheaply printed‚ it
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PHILIPPINE HISTORY CHAPTER 6 - THE BIRTH OF A NATION * WHAT IS THE SIGNIFICANCE OF THE PROCLAMATION OF THE PHILIPPINE INDEPENDENCE IN 1898? The significance of the proclamation of the Philippine independence is that the Philippines is finally free from the 333 years rule of the Spaniards. As we all know‚ the Spaniards colonized the country for the longest time. The Filipino people definitely wanted to be freed for the Spaniards and eventually their sense of nationalism has finally awakened
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The five installments of La Indolencia were published in Madrid‚ Spain in La Solidaridad on July 15‚ July 31‚ August 15‚ August 31 and lastly‚ on September 15‚ all in the year 1890. La Solidaridad was eventually published by the Philippines Education Co. in Manila‚ Philippines on 1913‚ seventeen years after Rizal’s death. C. Context of the literary work Rizal wrote La Indolencia de los Filipinos under the pen name of Dr. Sancianco as a response to the accusation of Filipino indolence. He pointed out
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THE MORO JIHAD Continuous Struggle for Islamic Independence in Southern Philippines The Moroland The Moroland (presently known as "Southern Philippines") is composed of Mindanao island (the second largest island of the Philippine islands) the Sulu archipelago‚ Palawan‚ Basilan and the neighbouring islands. The Moroland has the area of 116‚ 895 square kilometres (more than one third of the whole Philippine islands)‚ with the population of more than twenty million of which 12 million are Muslims
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