advertising. Below-the-line advertising is typically conducted by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping the existing customers as well as increasing the sales. * Reducing the cost * Building customer loyalty | PUBLIC RELATION | * The spread of information between an individual
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Health Promotion Teaching Plan Anita Moore Jacksonville University School of Nursing June 17‚ 2012 Health Promotion Teaching Plan My emphasis in this assignment is to develop‚ implement‚ and assess a teaching plan concentrated on good nutrition and daily exercise for school age children. The early years are a critical time for founding good eating habits and attitude about food and exercise. Children who are obese are more
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Email-Id : Name of the Project Guide Designation & Address : Title of the Project : “The study on sales promotion on tvs motors (two wheelers).” PURPOSE Promotion is true that products are manufactured to satisfy the needs of the consumers. But alone is not enough. Today the responsibility of the manufacturers does not cease with physical production whatever may be the nature of
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Journal of Promotion Management‚ 16:467–479‚ 2010 Copyright © Taylor & Francis Group‚ LLC ISSN: 1049-6491 print / 1540-7594 online DOI: 10.1080/10496491003659563 An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer LIN YANG Victoria University of Wellington‚ Wellington‚ New Zealand WAH-LEUNG CHEUNG Hong Kong Baptist University‚ Hong Kong‚ China JAMES HENRY and JOHN GUTHRIE University of Otago‚ Dunedin‚ New Zealand KIM-SHYAN
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An Article Review on” Sales promotion- a missed opportunity for services marketers?” Introduction The research article which our group selected is available on International Journal of Service Industry Management‚ Vol 6 No.1.1995.pp.22-39. The article is written by two authors‚ Ken Peattle‚ Cardiff Business School‚ Cardiff‚ Wales and Sue Peattle‚ University of Glamorgan Business School‚ Treforest‚ Wales. The research paper is reviewed in two parts. The first part summarizes the overall contents
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‘Health promotion is the process of enabling people to increase control over‚ and to improve‚ their health’ (WHO‚ 1986). Health here is viewed as a resource and health promotion is aimed at increasing the control of people over this resource and improve equity for all. Over the years‚ health promotion campaigns have taken the individual and lifestyle approach and not considered the social determinants that could be the cause of people’s health status. The World Health Organisation’s Ottawa Charter
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The Concept Analysis of Health Promotion Abstract Health promotion (HP) is a multi-dimensional and complex concept which the researcher is frequently used and defined in different ways. One of the nursing roles for nurses is the promoter of health; therefore it would be useful to attempt to clarify the concept. This article develops a concept analysis is to clarify the meaning of an existing concept of HP using the process developed by Pender‚ Murdaugh‚ and Parsons (2006). The method suggested
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MUSIC Music seems to play an important role in the lives of many individuals. It is used for entertainment in listening and performing. It can bring about an array of emotions such as joy‚ sadness‚ passion and love to name a few. Music is used to soothe the grieving‚ set the mood for romance‚ reduce stress and lift the spirits of many. Overall‚ music serves an important purpose in the lives of many individuals and is used to set the mood in a variety of situations. Music is significant to the
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Music As is known to us all‚music is such a broad topic to interpret that I can not introduce it to you in detail‚ so today I just talk about music in my eyes. Here comes the first question:Do you like music? Many people like music.There are many different types of music all over the world: Classical music‚Folk music‚Soft music‚Light music‚Blues‚ Country music‚ Children’ s songs‚Jazz‚ Pop music‚Rock & Roll and so on. So what is your favourite kind of music? Soft music is graceful；rock
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Music comes from the Ancient Greek muses‚ who were the nine goddesses of art and science. Music actually began around 500 B.C. when Pythagoras experimented with acoustics and how math related to tones formed from plucking strings. The main form of music during the Middle Ages was the Gregorian chant‚ named for Pope Gregory I. This music was used in the Catholic Churches to enhance the services. It consisted of a sacred Latin text sung by monks without instrumentation. The chant is sung in a
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