Consumer decision making is a process – Evaluate why marketers need to understand this process. Consumers constantly make decisions regarding to the choices‚ purchases and use of products and services. Consumers are often faced with a large number of alternatives‚ which are changing due to new technologies and competitive pressures (Bettman‚ J. R.‚ & Sujan‚ M. (1987). Journal of Consumer Research‚ 14‚ 50-51). The consumer is often not completely certain about how a product may perform. Even when
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Jose Romero Week 1 Ethical Dilemma Ethical Decisions The case between the natural parents and foster parents of the girl who was taken by the court and placed in a foster home due to her natural parents’ drug addiction‚ is absolutely a difficult case that presents ethical dilemmas. Although the girl’s foster parents practically raised the child‚ the court decided to return her to the natural parents. This case poses a critical question; who are the child’s real parents. Most will argue that
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Decision making across the organization Introduction Capital Intensive: A business process or an industry that requires large amounts of money and other financial resources to produce a good or service. A business is considered capital intensive based on the ratio of the capital required to the amount of labor that is required. (investopedia) Labor Intensive: A process or industry that requires a large amount of labor to produce its goods or services. The degree of labor intensity is typically
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Decision Trees for Decision Making The management of a company that I shall call Stygian Chemical Industries‚ Ltd.‚ must decide whether to build a small plant or a large one to manufacture a new product with an expected market life of ten years. The decision hinges on what size the market for the product will be. Possibly demand will be high during the initial two years but‚ if many initial users find the product unsatisfactory‚ will fall to a low level thereafter. Or high initial demand might
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associated with the solution of LPP. In this class‚ these aspects will be discussed with the help of an example. However‚ this visualization is possible for a maximum of two decision variables. Thus‚ a LPP with two decision variables is opted for discussion. However‚ the basic principle remains the same for more than two decision variables also‚ even though the visualization beyond twodimensional case is not easily possible. Let us consider the same LPP (general form) discussed in previous class‚ stated
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Making Ethical Decisions Ethics is a philosophical characteristic that relates to the moralities of human beings and the moral principles that govern one ’s behavior. Ethics are a person’s morals that govern their behavior‚ while the morals are the specific standards that cause them to (re)act. For example‚ being ethical could mean following certain laws of a society‚ or religious beliefs. The definition of what being ethical may be is subjective to what culture or society somebody is from.
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(2007) stated‚ “Professional accountants owe their primary loyalty to the public interest‚ not just to their own financial interests‚ company directors or management‚ or current shareholders at the expense of future shareholders.” (Chap. 1‚ p. 22). Decisions made by executives should reflect their corporation’s ethical values. In knowing this information‚ the case of Daniel Potter and his employer Baker Greenleaf raises some concern. I will address the dilemmas of the case‚ the stakeholders involved
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1. Pricing decisions Factors to consider when setting prices All profit organizations and many non profit organizations must set prices on their products or services. Simply defined‚ price is the amount of money charged for a product or service. More broadly‚ price is the sum of the values consumers exchange for the benefits of having or using the product or service. A company ’s pricing decisions are affected both by internal company factors and by external environmental factors. These factors
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Financial I once heard that money doesn’t buy happiness but it does help get you there. My biggest worry at this point of my life is that I have a lot of debt‚ mostly due to very irresponsible decisions from my part. For this very reason‚ I’m pursuing a career in HVAC to get a great job and earn enough to take care of those debts and not spend time worrying about just making enough to make ends meet. Vacation I’m a fan of history‚ especially European history. I enjoy reading and learning about the
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Pricing Decisions are decisions faced by top management and marketing managers. How much to charge for a product or service depends on a multitude of factors such as competition‚ cost‚ advertising‚ and sales promotion. Economic theory suggests that the best price for a product or service is the one that maximizes the difference between total revenue and total costs. However‚ in reality‚ the price charged is usually some form of cost-plus‚ which is later adjusted for market conditions and competition
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