MASTER OF BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS
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Leaders and Managers Before I begin to discuss about leaders and managers‚ management and leadership need to be defined. According to Jones & George‚ management is defined as “the planning‚ organizing‚ leading and controlling of human and other resources to achieve organizational goals efficiently and effectively. (cited in Jones & George‚ 2007‚ p. 5). Thus a manager plans‚ organizes‚ leads and controls the assets of an organization. As stated by the previous definition‚ leadership is a part
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KINGDOM OF BAHRAIN MINISTRY OF LABOUR THE LABOUR LAW FOR THE PRIVATE SECTOR LAW No. 36 OF 2012 Law No. 36 of 2012 Promulgating The Labour Law for the Private Sector We‚ Hamad bin Isa Al Khalifa‚ King of Kingdom of Bahrain. After full consideration of the Constitution‚ And the Civil and Commercial Procedures Act promulgated by Legislative Decree No. 12 of 1971‚ as amended‚ And the Labour Law for the Private Sector promulgated by Legislative Decree No. 23 of 1976‚ as amended‚ And the Social
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Job Analysis is the process of collecting information about a job. The process of job analysis helps in the preparation of job description and job specification. 1. Job Description This is the objective setting of the job title‚ tasks‚ duties and responsibilities involved in a job. 2. Job specification This involves listing of employee qualifications‚ skills and abilities. These specifications are needed to do the job satisfactorily. Job Description Job Specification A statement containing
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your organization. Enclosed is my resume for your review and consideration. You will note that I am a college graduate with a BS in Mass Communications from North Carolina Agricultural & Technical State University‚ and have several years of multifaceted employment and volunteer experience with demonstrated success. I am also military trained as a certified Logistics Specialist in the United States Navy reserve. Throughout my background I have become known for my ability to handle diverse and multiple
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It is my responsibility to pay back any debt I owe. I also believe that I live in a country where fairness and the pursuit of life‚ liberty‚ and happiness is a fundamental right. Several years ago I attend Alabama A&M University to help me in my pursuit of the American dream. With bright eyes and an open mind‚ I set out on a quest to become the first male in my immediate family to graduate with a Degree from a 4-year University. I was the last of six children (5 boys and 1 girl) that my parents
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Country Manager -Play the role of a Toothpaste Category manager -About to enter the Asian market -Toothpaste brand called “All Smile” -8 Year project -6 countries offer viable market potential -China‚ Japan‚ India‚ S Korea‚ Philippines. & Thailand Goal: to develop a regional presence in Asia 4 Competitors Internationally -B&B Healthcare -Caremore -Driscol -Evers -Plus regional and local competition Consumers -Defined by lifestyle (young‚ families‚ older) and Primary Need (economy‚
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Curled Metal Incorporated has declining sales‚ but has developed a new product (curled metal pile driver pads) that‚ in field tests‚ deliver customer benefits that are many times CMI’s manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI’s Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential‚ aligning price with business strategy‚ and the implications
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Running head: OPERATIONS SERVICE MANAGEMENT Operations Service Management Name: Institution OPERATIONS SERVICE MANAGEMENT Introduction Operations management is the process by which the managers in an organization ensure that all the services delivered by the organization are efficient using as little resources as possible. The essay uses the electronic business as the example in this case. Service people are the members of staff that help to attend to the clients or customers. In short
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WHICH ARE THE FACTORS THAT MOTIVATE ME IN MY JOB To understand what motivates self in a job we need to understand motivation and different motivation types. Motivation: Something that energizes‚ direct‚ and sustains behaviors and makes us to MOVE forward with zeal and energy. Motivation can be intrinsic or extrinsic. Intrinsic motivation is when you want to do something and that comes from within self. Extrinsic motivation is when somebody else tries to make you do something. Extrinsic Motivation
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