Destination marketing organization Name: Institution: Date: Table of Contents EXECUTIVE SUMMARY 3 INTRODUCTION 4 REPORT BODY 6 Marketing research as an integral activity 6 Targeting the right type of tourist 7 Promoting unique tourism features‚ clear images‚ and a solid brand 9 CONCLUSIONS AND RECOMMENDATIONS 11 REFERENCES 12 EXECUTIVE SUMMARY The main role of a destination marketing organization‚ (DMO) is to promote a city‚ country or destination
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marketed their products in an effective way that created consumer demand and they continue doing so to remain the best. A destination‚ like any other product‚ in order to ‘sell’ and be a success needs to be marketed effectively to create consumer demand. In order to be able to do effective marketing‚ relevant detail research is required to enable the understanding of the destination and the consumer. Jennings (2010:7) highlights the importance of tourism market research and states some of the benefits
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Developing destination: Moscow Hotels industry: The Moscow’s Mayor has decided that he wanted to turn the government building into more hotels. The government which is situated in the middle of the city is to be considering into turning it into a hotel as they believe that this will breathe new life to Moscow. By adding more hotels they hope to succeed in investing in the top-end and mid-end hotel and hostels. In Moscow there are already 40‚375 hotel rooms with 27% being international hotel chain;
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1. Destination SWOT Analysis: SWOT ANALYSIS NAME OF DESTINATION: Rio de Janeiro Strengths Weaknesses 1.Climate: Rio de Janeiro has a tropical climate that features high temperatures and plenty of sunny weather throughout the year. 2. Tourism Attractions: City has many tourism attractions including mountains‚ beaches‚ gardens‚ ports‚ historical monuments‚ museums‚ churches‚ restaurants. 3. Venue: Rio de Janeiro has the most complete and modern Convention Center for hosting different types
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Sacred Destination Paper HUM/105 2014 Shyla Lang The Garden of Eden The Garden of Eden is a sacred place to many people. This is a place that may or not actually exist‚ and if it is a real place it has not been confirmed. If the Garden of Eden was ever located it would be a place worth visiting. The Origins The origins of the Garden of Eden come from the book of Genesis in the Old Testament of the Bible. The word Eden means delight in Hebrew probably derives from
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TOUR19020 Destination Marketing Assessment 2: Bali‚ Indonesia [pic] Executive Summary Bali is a tourist region situated within Indonesia. This report aims to provide a marketing plan for the next two years which will help Bali to overcome its current constraints and challenges and to exploit its opportunities. It is suggested that Bali Tourism moves away from its traditional positioning of targeting younger people looking for a cheap holiday. By maximising the opportunities
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Destination Analysis Professor ______ HTM 100 April 29‚ 2011 Explain the overall reasons why people travel to this destination Williamsburg‚ Virginia is a huge tourist destination and one of the most popular in the United States. People travel from across the country to this tiny town for several reasons. First‚ is for educational reasons. Williamsburg is home to a full scale reenactment of the eighteenth century known as “Colonial Williamsburg.” Tourists are able to experience
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CENTRO ESCOLAR UNIVERSITY School of Nutrition and Hospitality Management Tourism Department A Partial Completion on the Subject Tourism 121 Airline and Travel Agency Operations Management A Destination Analysis on Guimaras Submitted by: Gabriel M. Antonio Submitted to: Mrs. Adah Ruth Aguasin March 2012 Introduction Guimaras is an island province of the Philippines located in the Western Visayas region. Among the smallest provinces‚ its capital is Jordan
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My Favorite Player I have been an ardent admirer of a number of past and present athletes and sportsmen each of whom have won accolades for his outstanding skill in and grasp on a particular sport. They include renowned personalities from India and abroad who have outshone themselves in games and sports like boxing‚ diving‚ swimming‚ weightlifting‚ archery‚ badminton‚ cricket‚ hockey‚ tennis etc. Among the sportsmen who have impressed me a lot at one time or the other‚ the main names are of Mohammad
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Table of Content Content Page p. 1 Question 1a) - Information and Communication Technology p.2 & 3 Question 1b) - Destination Management System: Write up p. 4 - Comparison p. 5 & 6 Question 2) - Mobile Computing and Technology p. 7 & 8 - Mobile Services and Applications p. 9 & 10 - Mobile Commerce of an Organization p. 11 & 12 - Summary p. 13 Appendices Appendix 1a p.14 – 17 Appendix 1b p. 18 – 21 Appendix 2 p. 22 & 27 Reference Reference
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