Marketing Strategy Air Asia’s quirky means of promotion has certainly helped make the airline a household name. Yet‚ barely eight years ago when it began operations‚ Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today‚ the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes‚ with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been
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The staff ride was literally an educational tool for me. Unlike the classroom instruction‚ the staff ride put me on a actual piece of terrain‚ were I was able to have a visual of the past operational situation; as an effective stimuli. I was not very familiar with the Battle of Horseshoe Bend and its consequences prior to the trip‚ therefore visiting the military national park gave me the opportunity to reflect on the past. The trip met its purpose of providing me with professional development
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I wake up sitting on a chair. The noise is unbearable! What’s going on? I look around at my surroundings. Everywhere I look there are people fighting and killing each other! I gasp. The sight is horrible! Why are they fighting? I take in a breath that feels very painful. Hopefully this will end soon. I am so distracted by this fighting that I haven’t thought to ask myself why? Why am I sitting on a chair in the middle of a war zone? There’s got to be some good reason‚ but what? Suddenly I see
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compares to traveling by planes Thanks to technological development‚ people can travel to other places easily and quickly. Nowadays‚ there are many means of transportation for people to move or journey such as: cars‚ buses‚ trains‚ or even planes. In the developed countries‚ traveling by cars and traveling by planes are more popular than other transportations because they are convenient and fast. However‚ traveling by cars also has some differences from traveling by planes in some aspects: cost‚ speed
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over land there are three main ways of doing so‚ a flight‚ a train ride‚ or driving yourself. I guess you could walk or run but‚ I’m talking about cross country travel. There are expensive and inexpensive ways of travel‚ some fast‚ some slow‚ most fun‚ others boring. Out of these three ways you must decide how you want to go baste on your budget‚ time‚ and the quality of travel you prefer. The fastest way of travel would be by plane. If time is a major issue‚ a flight would be the best mode of transportation
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Air Asia Fundamentals of marketing Group members: Maha Abdul Muhsin – 0316481 Cheng Joe Ern- 0316764 Choong Mei foong - 0317321 Lee Wee beng - 0317260 Nuraliya Abu Mansor - 0317184 Elisabeth Christine - 0316942 Adam Lee Shyuk Nam- 0317012 AIR ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive
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| |Strategic Management Course | |Strategic analysis of Air Astana Company | |
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A AI N I S KH A T E R AI MY T TE H G (H N D - B 0 12 3 1 ) CONTENT LIST 1. Company Profile 2. Mission 3. Vision 4. Key Strategies 5. Business Model 6. PEST Analysis 7. Porter 5 Forces CONTENT LIST 8. SWOT Analysis 9. Competitive Advantage of Air Asia 10. Major Challenges 11. Value Chain Analysis 12. Air Asia Vs. Air Asia X 13. Air Asia’s Future 14. Recommendations Conclusion PA M CO Y N P O R F E L I • Established in 1993 and commenced operation on 18 Nov‚ 1996. • 2 Dec‚ 2001
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First Accomplishment in My Life It is so difficult to live in the United States‚ the land of opportunity‚ without education and the English language. Without these two things‚ our lives seem like meaningless. My family is one of the victims of this problem. Two years ago‚ when I was a senior student in high school‚ I almost could not graduate from high school with diploma in hand because of failing the exit exam twice and my lack knowledge of English. At that time‚ I really wanted to
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Oman Air‚ the flagship company of the Sultanate of Oman’s Civil Aviation sector‚ commenced operations in 1993. Starting off as a regional player‚ Oman Air‚ as Oman’s national carrier has witnessed rapid growth since the time it was established. Oman Air has played a major role in making Muscat a major traffic hub in the Middle East providing a fillip to commercial‚ industrial and tourism activities. The history of the establishment of Oman Air to 1981‚ where it began flights actually in 1993‚
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