Himalaya Drug Company Repositioning a Herbal Bath Soap Baishalee Bhattacharjee PGP30188 Biswajit Samaddar pgp30191 B.Shashanth Kumar PGP30189 Sejal Bharathi PGP30190 Swarup Saha PGP29201 Peter Ben Netto PGP29260 Content • Summary of the Case • Problem & Purpose statement • Analysis & Findings: Functional Benefit Perception Brand Image Perception Market Communication Strategies • Recommendations Repositioning Strategy Brand Building Strategy Case Summary Decision Maker Sushil Goswami
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was the maker of modern Mysore. Sir M. Visvesvaraya lead a very simple life. He was a strict vegetarian and a teetotaler. He was known for his honesty and integrity. In 1912‚ Maharaja of Mysore appointed Visvesvaraya as his Dewan. Before accepting the position of Dewan of Mysore‚ he invited all his relatives for dinner. He told them very clearly that he would accept the prestigious office on the condition that none of them would approach him for favours. As Dewan of Mysore‚ he worked tirelessly for
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Vishwadeep Kuila January 7‚ 2014: The soap market in India is highly penetrated (98 per cent) with a multitude of brands. The market is estimated at Rs 10‚000 crore in value. Lifebuoy is the number one soap brand in terms of marketshare‚ followed by Lux‚ Santoor‚ Dettol and Godrej No.1 in that order. (Ref table: Leading the market) The two major segments in the soap market are beauty and health. Beauty is the bigger segment at Rs 5‚000 crore but the health soap market‚ valued at Rs 3‚000 crore‚ is
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Toilet soaps are part of the growing tribe of cleansing and beautifying products available across the country. There are scores of brands and an even greater number of variants making for a bewildering range. The Indian market has over 1100 million people living in more than 4500 towns and cities and in excess of 580‚000 villages. Products must cut through several price points and fragrances to satisfy everyone. Toilet soaps are marketed through 5 million retail stores of which 3.75 million are in
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finance is required to purchase a machinery and raw materials‚ to pay salaries and wages and also for day-to-day expenses. This study is carried out at Karnataka Soaps and Detergents Limited Bangalore. The company is owned by Government of Karnataka. It is well established company‚ which is in the business of manufacturing Sandal Soaps and detergents. It has got ISO 9002 certificate. In this company Senior Manager is the Head of the finance department. Under him there are five Deputy Managers and
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Fabric | Handicraft | Madhya Pradesh | 6 | Solapur Chaddar | Handicraft | Maharashtra | 7 | Solapur Terry Towel | Handicraft | Maharashtra | 8 | Kotpad Handloom fabric | Handicraft | Orissa | 9 | Mysore silk | Handicraft | Karnataka | 10 | Kota Doria | Handicraft | Rajasthan | 11 | Mysore Agarbathi | Manufactured | Karnataka | 12 | Kancheepuram Silk |
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maverick marketer that got its product and marketing mix just right the company success is reminiscent of Nirma’s in the west company having there great income from south side of country. Its ayurvedic soap medimix rose meteorically from Rs.65crore four years ago to Rs.225crore in 2003. The soaps are made manually ‚ without the use of power even the bars are cut into cakes with hand-operated hydraulic cutters. However‚ the company plans to set up a state-of-the-art unit in Goa that that will make
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Abstract Advertising is one of the key elements in building a brand personality‚ which is equally important to the marketer & consumers. Brand personality is distinct‚ non preemptible enduring and associates the brand with certain values. Brand personality acts a potent brand differentiator and offers sustainable competitive advantage. Advertising by creating or reinforcing brand’s personality enhances brand value or equity ‚ which in turn can be leveraged through brand extension. Brand
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MEDIMIX SOAP ::Medimix is an Ayurvedic / herbal soap from India. Medimix is one of the bestselling Ayurvedic / herbal soaps in the world. Cholayil‚ is a Chennai-based company manufacturing and marketing this Ayurvedic soap.Medimix have been clinically proven to be effective against Pimples‚ Acne‚ boils and other skin infections.Medimix is the complete head to toe care solution from Cholayil Company.Medimix Ayurvedic soap has been made using 18 different herbs. Cholayil company calls Medimix ayurvedic
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mysore silk indusarty It was established in the year 1912 by the Maharaja of Mysore province‚ Naalwadi Krishnaraj Wadiar. The silk weaving factory in Mysore‚ presently owned by KSIC. In 1980 the Silk weaving factory was handed over to Karnataka Silk Industries Corporation Ltd.‚ a Govt. of Karnataka enterprise and is popularly known as KSIC. Under the initiatives of KSIC modernization of silk industry started and still continuing. KSIC is the only organization in the country commanding the entire
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