Case 1.1 “MySpace becomes part of a bigger network” _________________________________________________________________________________________________________________________ Sonia Balouch 803-895-523 Strategic Management Navjote Khara SWOT Analysis: Strengths: * Myspace was distinctive when it first came out * Focus on introducing new music to people- Myspace has helped launch careers of music artists such as Lily Allen and Artic Monkeys. * Connection with one of the worlds
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INTRODUCTION TO MARKETING MARKET RESEARCH CONTENTS INTRODUCTION ----------------------------------------- MACRO ENVIRONMENT POLITICAL ---------------------------------------------- ECONOMICAL ------------------------------------------- SOCIAL ------------------------------------------------- TECHONOLGICAL---------------------------------------- ENVIRONMENTAL---------------------------------------- MICRO ENVIRONMENT SUPPLIERS----------------------------------------------
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MySpace Opportunities Founders’ experience Chris DeWolfe and Tom Anderson were able to recognize the opportunity for MySpace due to their previous experience in the expanding Internet market. They both grasped a firm understanding of the Internet advertising market while working together for almost three years on projects that both failed and succeeded. After working at first for Xdrive‚ an Internet data-storage company that fell victim to the dot-com bubble burst‚ DeWolfe and Anderson learned a
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GE Analysis a) Political As a multinational company‚ General Electric has to deal with political systems of different nations. In spite of some of the countries presenting favorable environment for business survival and growth‚ others present difficult conditions. Tax systems and regulations also differ across countries and so does the level of government intervention in business activity. For example‚ in United States‚ the Internal Revenue Authority requires companies to submit tax returns annually
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Macro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis. While analyses are typically carried out on the macro environment‚ the micro environment still has an important role to play. In summary‚ the macro environment is involved with the industries‚ companies‚ markets‚ clients and competitors‚ while the micro environment can be represented by the suppliers‚ competitors
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Introduction Business essentially need finance for the short-term and the long-term. There are a number of ways of raising finance for a business. The type of finance chosen depends on the nature of the business. Large organisations are able to use a wider variety of finance sources than are smaller ones. Savings are an obvious way of putting money into a business. A small business can also borrow from families and friends. In contrast‚ companies raise finance by issuing shares. Large companies
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THE MYSPACE DECLINE MySpace is a social networking website that was launched in 2003 from its headquarters in California by creators Chris DeWolfe and Tom Anderson. In July 2005‚ it was purchased by the News Corporation for $580 million by the founder and chairman‚ Rupert Murdoch. From then on‚ MySpace took its place as the dominant social site by creating a shared experience‚ using music‚ film and pop culture to connect over 100 million users. The purchase was seen as a good investment and in
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What kind of databases and database servers does MySpace use? A database is an organized collection of data. A database server is a computer program that provides database services to other computer programs. In the initial phases‚ MySpace operated with two web servers (a computer application that helps to deliver web content that can be accessed through the internet) communicating with one database server and a Microsoft SQL Server database(as s database‚ it is a software product whose primary
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Myspace and Facebook are two of the world’s most popular social networking sites. Although both sites are spectacular for socializing‚ they contrast in terms of page layout‚ custom features‚ and notifiable perks and issues. Myspace allows its user to create a profile that can be personalized in a multitude of ways‚ but also has some unfavorable aspects to the site. A myspace user can change his or her profile background design. This includes font size‚ font color‚ choice of background
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create a prototype for a LEED (Leadership in Energy and Environmental Design) Silver certified store that can be duplicated across its portfolio. A standardized design would allow Starbucks to utilize green building principles for many stores in a more cost-effective manner. It does‚ however‚ limit use of location-specific green building practices that might be ideal in one climate or setting but not in another. Macro-Environment Analysis An enterprise successful outcome does not only rely on the
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