Mystery Shopper Report Customer service hinges around identifying key product or service attributes of target market and delivering consistently the desires of that market. Since target markets have different values businesses must strive to identify customer turnoffs and needs. When a business is successful at delivering good customer service they have not only successfully identified these key attributes that create value for the customer but integrated them into their daily interactions with
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Mini Case 1—Mystery Shopper Situation: It was a chilly night with showery rain at September 15th‚ 2011‚ Thursday. I went to Lush‚ which located in the second floor of Cherry Creek shopping center‚with two of my friends‚ Jelly and Sammie. We entered Lush at about 8:20 pm(Cherry Creek shopping center close at 9pm on Thursday). We wanted nothing particular‚ a Beauty Assistant recommended us several products and showed us how those products work. In the end‚ Jelly bought a jar of facial mask‚ a jar
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Mystery shopper report For my report I chose the shop Pier 1 Imports‚ I have never heard about this shop before which shows that they have weak marketing strategy. So the reason of having gone to the Pier 1 Imports was actually a gift card presented to my parents. I would like to emphasize here that the gift card is a reason to make a purchase even if you don’t have intentions to buy anything. Another very interesting characteristic of the gift card‚ which not many people are aware of‚ is
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encyclopedia Shoppers Stop | | Location | Mumbai‚ Navi Mumbai‚ Delhi‚Chennai‚ Coimbatore‚ Jaipur‚Bangalore‚ Hyderabad‚ Pune‚Kolkata‚ Bhopal‚ LucknowIndore | Opening date | 1991 | Developer | K. Raheja | Management | B.S. Nagesh (Customer Care Associate & Vice Chairman) Govind Shrikhande (Customer Care Associate‚ President &CEO) | No. of stores and services | 34[1] | Parking | Valet | Website | www.shoppersstop.com | Shoppers Stop - Old Logo Shoppers Stop is an Indian department
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1. EXECUTIVE SUMMARY Shoppers stop has covered a long journey from being a single brand shop to becoming a fashion lifestore for family. It has emerged as the highest benchmark in India retail industry due to its credibility and superior quality. In this report‚ we are focusing on the people behind its success‚ its employees and their management. The performance driven company is an employee friendly organisation and is open to experiences. 2. INTRODUCTION Shopper Stop is an Indian departmental
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has helped us become an industry leader. Shoppers Stop was formed on October 27‚ 1991‚ by K. Raheja Corp group of Companies. The company was initially launched at Andheri‚ a suburb of Mumbai. It sold only menswear initially‚ however over the years the company has diversified into ladieswear‚ cosmetics‚ jewellery etc. Today Shoppers Stop is a household name and is widely acclaimed for selling superior quality products at an affordable price. Shoppers Stop was also the first retailer in India to
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Shoppers Stop - New Media Proposal UMA DATYE (Word count: 1634) Index 1. Executive Summary ...................................................................................................... 3 2. Situation Analysis ........................................................................................................... 4 3. Problem Statement ......................................................................................................... 6 4. Campaign Goals
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Type of Shoppers I like to think of the shoppers as rats in a lab experiment‚ and the aisles are like a maze designed by psychologists. Most of the customers follow a dependable route‚ walking up and down the aisles‚ checking through my counter‚ and then escaping through the exit door. But not everybody is so dependable. Working at Hannaford Supermarket has given me a chance to observed three types of shoppers. The first type of unusual shopper is one I called the amnesiac. He always
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qualitative research using webcams‚ Flip video cameras‚ and shop-alongs as shoppers utilized their phones in the shopping experience. Two key findings cast a light on who is mobile shopping and how‚ and what it means for the future. Lights shall inherit the future -Mobile shoppers fall into two groups. Heavy mobile shoppers comprise about 20% of all mobile shoppers and drive 80% of the activity volume. Light mobile shoppers comprise the rest. Heavies love their phones‚ using them to share photos
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sale ad every week‚ like Wal-Mart‚ Fry’s‚ Sprout‚ Albertson’s‚ Safeway‚ and Target. Before I shop‚ I like to compare and match the lowest prices for my groceries and something on sale for my house or daily needed. Because I consider myself a smart shopper‚ I prefer shopping at the malls‚ mega-store‚ and online. I like to put down all my work‚ house chores‚ and shop at the mall once a month. I don’t have to buy anything‚ but I like to look around to see what is up today. I like to go to Macy’s and
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