2. Analysis of customer needs‚ attitudes and trends in purchasing behaviour II. External Audit 1. Social-Cultural 2. Economic 3. Technology 4. Tourism III. Recruitment ways & criteria IV. Current training program V. Mystery shoppers VI. SWOT analysis VII. Stores visits observations C. Identify sales training needs D. Develop sales training program • Establishing specific objectives for the training program • Setting budget for a program • Making of program
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also monitor their competitors’ performance. Customer satisfaction must be a goal and a marketing tool of the company. There are also measurement techniques to monitor customer satisfaction. It is through periodic surveys‚ customer loss rate‚ mystery shopper or ghost shopping and competitors’ performance. Customer Satisfaction will also depend on quality. Quality is the totality of features and characteristics of products or services that satisfy stated or implied needs. Product
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Most of the inspiration for the books is drawn from Julia Kent’s vast experience as a mystery shopper. Over the course of thirteen years‚ she has written short books and numerous articles on her mystery shopping experiences. The experience was a great one as they provided the foundation for the hilarious narratives of her heroines that meet men in places such as toilets‚ the office‚ in high school
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Starbucks brand have declined. It is possible that competition‚ shift in customer demographics and overall higher expectations are causing the low customer satisfaction scores. Analysis: The Mystery shopping program is a biased tool to measure customer satisfaction‚ in that it depends on the shopper and his/her own criterion for each of the basic service criteria (Service‚ Cleanliness‚ Product Quality and Speed of service). If the program was backed by training that defined standards for the
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children had the opportunity to be a shopper or be an employee of the market. At the café section‚ majority of the girls puts on the aprons as they were imitating as they work at the café. Clearly‚ the girls knew they had to put on aprons because they must have seen workers at café wearing aprons or some sort of uniform on. The girls
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Word Count: Jared Lockwood February 24th‚ 2012 Intro to Literature‚ DiRaimo No Shirt‚ No Shoes‚ No Freedom: Four Teens Search For Freedom in John Updike’s "A&P" Throughout history‚ there have been those who lead‚ and those who follow. Up until the 1960’s‚ oppression and conformity were strong characteristics of the U.S.‚ especially for women. There is only so much a person can be controlled however before they begin taking steps to break free from the powerful grip of what society dubs
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MOBILINK :HEADING TOWARDS FAILURE : Mobilink is the biggest cellular company in Pakistan. I have selected mobilink for my assignment because these days its heading towards failure or a downward trend in market by having very competent competitors who are growing very rapidly. here I will discuss about the branding strategies that mobilink has been using over a period of time and what recommendations can I give .it may seem that mobilink as is the market leader will not have any errors but it’s
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to frequent data entry errors. 2. What solutions were available to Wachovia to solve its problems and meet its goals? In order to solve the problems and meet their goals‚ Wachovia works to monitor the quality of customer service by sending mystery shoppers for the assessing the service skills of the employees. Additionally‚ Wachovia tended to choose Callidus Software ’s TrueComp system for bank ’s new enterprise incentive management solution. 3. What did the TrueComp EIM system do for Wachovia
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The Australian Food Industry- KFC Report KFC (Kentucky Fried Chicken) is a chain of fast food restaurants which primarily focuses on the selling of original recipe fried chicken and other foods such as burgers‚ wraps‚ potato & gravy and coleslaw. The company was originally founded in 1952 by Colonel Harland Sanders‚ and since then it has expanded to over 9‚000 stores in 86 countries. It first opened in Australia in Guilford‚ Sydney in 1968‚ there are now over 600 stores Australia wide. Since
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Sammy’s Epiphany of life. An epiphany is an awakening arrival to understanding the perception of reality‚ and sudden moment of truth. At the end of the story‚ Sammy quotes “ I felt how hard the world was going to be to me hereafter”. (As said on page 23 paragraph 31 last sentence.) The quote simplifies how the author ‚ John Updike is making it clear that the littlest of things can bring an epiphany in another’s life. In A & P‚ Queenie and the two other
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