• To explain what marketing is • To differentiate between “needs” and “wants” • To understand the fundamental marketing concepts • To explain why and how companies learn about their customers • To describe the main tools of marketing research • To identify and comment on the four elements of a company’s marketing mix • Marketing is more than a fancy image‚ a clever commercial‚ a special contest or a discount • Name some examples of marketing questions! Marketing involves a lot of planning
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– Retail and Marketing Strategy Bissell established FabIndia in 1960 in order to fuse the best aspects of East/West collaboration. By the early eighties‚ they p gg started producing garments made from hand woven and hand block printed fabrics. Started as an export house has today become a successful retail business. Today they have retail outlets in all major cities of India - 97 at last count - in addition to international stores in Dubai‚ UAE; 3 stores in Bahrain; Doha‚ State of Doha Qatar
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INTRODUCTION Apple Inc. designs‚ manufactures and markets a wide range of personal computers‚ computer software‚ and portable music devices. Some of these Apple products include the Macintosh‚ iPods as well as the iPhones. Apple’s strong value chain is one of the reasons for its success today. Its’ efficient and strong value chain has allowed the company to expand globally with a strong presence in 102 countries. Furthermore‚ Apple has joined in the process of reintermediation‚ adding
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Future Growth Paper MGT/401 2015 Legal Page Confidentiality Agreement The undersigned reader acknowledges that the information provided by Organic Mystique in this business plan is confidential; therefore‚ reader agrees not to disclose it without the express written permission of MGT/401 Team C. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature‚ other than information which is in the public domain through other means
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Research Methods There are two categories of research methods: qualitative and quantitative. Quantitative data collection usually involves numbers‚ graphs and charts‚ whereas‚ qualitative data collection methods deals with feelings and other non-quantifiable elements. The most popular qualitative methods of data collection and analysis in business studies are interviews‚ focus groups‚ observation‚ case studies‚ games and role playing etc. Popular quantitative methods of data collection and analysis
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buying habits. This is internal as it about the business they work for not any other business. External primary can be used to this can be when Tesco can people who do not currently shop in Tesco or work in Tesco questions‚ they could also use Mystery shoppers as external primary as someone who isn’t a stake holder in the business evaluates the business‚ this counts as research as they will find out about the branch they work in. Another of research type is Secondary research this is also known as
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I. Introduction II. Before the store - Origin of the products (productors and countries) - Brands - Discounts: how do they do ? III. In the store - Company culture Morrisons started out‚ and remained for many years‚ a family business. But even if Morrisons employs actually about 120‚000 person‚ this
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comparing their different marketing strategies and consumer buying habits and reasoning. The report will focus on consumers aged 18—24 years old. It will also include recommendations to help cK Jeans achieve a higher level of sales. We have conducted mystery shopping trips to cK Jeans stores‚ as well as A|X stores. Personal surveys were also conducted with 30 respondents within the abovementioned age group to understand their purchase attitudes and behaviour. Attention is drawn to differences between
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COMPANY BACKGROUND Beano’s Cafe‚ one of the most successful and popular cafe chains in Egypt‚ has branches throughout the country including locations in Cairo‚ Alexandria‚ and Giza. At Beano’s‚ customers can enjoy excellent quality coffees‚ soft drinks‚ shakes‚ and infusion drinks‚ as well as a wide variety of sandwiches‚ hot meals‚ and desserts. Beano’s Cafes aim is to offer its customers a convenient‚ relaxing place where they can purchase food and beverages of a high quality at an affordable
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1. Which of the following is a method of data collection that is used in surveys? a. telephone b. Mail c. the Internet d. all of the above 2. All of the following are examples of an observation study EXCEPT: a. a mystery shopper pretending to be a customer in a McDonald’s outlet b. a cable laid across the street that records the number of cars that pass a certain intersection c. determining how long employees spend taking breaks to smoke cigarettes d. a consumer responding to a questionnaire about
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