Mystic Monk Coffee Company History Mystic Monk Coffee is a company established by Father Daniel Mary‚ the Prior of the Carmelite Order of monks in Clark‚ Wyoming. The monks are a group of 13 living in a small home. Coffee sales are used to support the brotherhood and to eventually prepare for expansion of the order. Coffee is produced using high quality fair trade Arabica and fair trade/organic Arabica beans. There are many popular flavors such as Mystical Chants of Carmel‚ Cowboy Blend‚
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CASE 1 MYSTIC MONK COFFEE David L. Turnipseed University of South Alabama As father daniel mary‚ the prior of the carmelite order monk in clark‚ wyoming. His vision of transforming the small brotherhood of 13 monks living in the small home used as makeshift rectory in to 500 acre monastery that would include accommodations for 30 monks‚ a gothic church‚ a convent for carmelite nuns‚ a retreat center for lay visitors‚ a hermitage presented a formidable challenge. However‚ as a former high school
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1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Yes‚ Father Daniel Mary was able to establish a future direction for the Carmelite Monks of Wyoming. His vision was to create a “New Mount Carmel” by transform a small brotherhood of 13 monks living in a small home into a 500-acre monastery by purchasing the Irma ranch
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What is the vision and mission of Mystic Monk Coffee? Are they different? Father Daniel Mary’s vision was quite simple; he wanted to create a new Mount Carmel in the Rocky Mountains. His vision got more complex as he defined it. First he wanted change his small 13 monk monastery into a 500-acre monastery. These 500 acres would hold 30 monks‚ a Gothic church‚ a convent for Carmelite nuns‚ a retreat center for lay visitors‚ and a hermitage that presented a formidable challenge. In a letter on the
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Mystic Monk Coffee Case Analysis Questions Management 4480 Fall 2012 1. What is the mission of Mystic Monk Coffee? • The mission of the Carmelite Monks of Wyoming was to be able to earn money to buy the Irma Lake ranch and to expand from 13 monks to 30‚ gothic church‚ retreat canter and convent 2. What is the basic strategy that Mystic Monk Coffee seems to be using to achieve their mission? • Increase the production of coffee. Coffee sales were a means of support
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Carmelite Monk of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? I think Father Daniel Mary did establish a future direction for the Carmelite Monks of Wyoming to some degree. The idea is great but the monks are constrained by time and manpower. It takes a great deal of labor and time to build a successful business. Father Mary’s vision for the monastery was to convert the small group of 13 monks living
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Daniel Mary has established a future direction for the Carmelite Monks of Wyoming shown by his vision creating. b) Vision of monastery • Increase size from 13 to 30 monks • Purchase 496 acre ranch • Build monastery with accommodations • Build a church • Build a convent for nuns and a hermitage c) Vision for Mystic Coffee • There is no true vision except to fund the Carmelite Monks d) Mission of Mystic Monks • Worship • Live out their life in monastery • Vows of obedience
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Mystic Monk Coffee Case Analysis Father Daniel Mary wanted to create a new monastery near the location he was currently in. His vision included larger housing/residence complexes‚ more acreage‚ and new church among other improvements needed. The main problem is the financial concerns and if the current monastery’s coffee business can earn them the needed income to be able to purchase the local ranch for their new monastery. The other problem comes with Father Daniel Mary not wanting to sacrifice
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MYSTIC MONK COFFEE 1. is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? Its profit formula? Its resources that enable it to create and deliver value to customers? Mystic Monk Coffee business’s strategy is a money-maker. There is no doubt that the coffee industry is a booming industry. According to the National Coffee Association‚ about 83% of U.S. adults drink coffee in one form or another.
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Commerce From: Shaily Sharma Re: Mystic Monk Coffee Date: September 20‚ 2012 Evaluating the plans and strategies of the Mystic Monks Coffee in accordance with six key questions‚ I have provided answers based on the evaluation of each question. 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary established
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